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    Global Converged Platform Managing Director - Madrid, España - Havas Media Group Spain Sau

    Havas Media Group Spain Sau
    Havas Media Group Spain Sau Madrid, España

    hace 6 días

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    Descripción
    Global Converged Platform Managing Director page is loaded Global Converged Platform Managing Director Apply remote type Hybrid locations Madrid - Eloy Gonzalo Puteaux - Tour Havas time type Full time posted on Posted 2 Days Ago job requisition id JR Hybrid Agency :
    Havas Media France Job Description Summary :

    Havas is a meaningful agency committed to leveraging technology and data to enhance the performance of our services for our clients.

    We develop tools designed to exploit these resources, thereby automating processes and increasing service efficiency.

    These tools are intended to enable our network to utilize data effectively at every stage of the process, thereby facilitating informed decision-making.


    The majority of our toolkit falls with the Converged Hub Platform – an end to end data and tools platform that supports our Media Experience process, across audience Intelligence, Media Experience Design, Activation, Reporting, Optimisation and Measurement.

    We have teams advancing our products and tools within each module of Converged and are seeking an architect to ensure integration across the process, maximizing the connectivity and fidelity of data.

    You will be at the intersection of technology and marketing strategy. Your role involves leadership in designing, implementing, and maintaining systems that enhance marketing operations, customer experiences, and data-driven decision-making.

    You'll collaborate with marketing teams, IT professionals, local market teams and external vendors to create efficient and scalable solutions to support the roadmap of the Converged Hub.


    Job Description :
    Mission & Responsibilities Technology Alignment with

    Marketing Goals:
    Understand marketing objectives and translate them into technical requirements.
    Evaluate existing marketing systems and propose enhancements or replacements.
    Ensure seamless integration between marketing platforms (CRM, CDP, automation tools, analytics, data lakes, etc.).

    System Design and Optimization:
    Architect end-to-end marketing solutions, considering scalability, security, and performance in full collaboration with IT team.
    Collaborate with data engineers to design data architecture and pipelines for marketing analytics.
    Implement and maintain marketing automation workflows.

    Data Management and Personalization:
    Define data models for customer segmentation, personalization, and targeting.
    Work closely with data scientists to leverage machine learning models for personalized marketing.
    Ensure compliance with data privacy regulations (GDPR, CCPA, DMA etc.).


    MarTech Stack Evaluation:
    Assess marketing technology ( MarTech ) tools and platforms.
    Recommend solutions for lead generation, email marketing, social media, and content management.
    Optimize MarTech stack for efficiency and cost-effectiveness.


    First-Party Data Integration:
    Collaborate with marketing teams to capture, store, and utilize first-party data effectively.
    Leverage customer interactions, behavior , and preferences to enhance marketing strategies.
    Implement data governance practices to maintain data quality and accuracy.

    Collaboration, Training and Evangelising:
    Train marketing teams on system usage and best practices.
    Foster collaboration between marketing, IT, and other departments.
    Participate in New Business and marketing activityes , leading the data and tech narrative.

    Team Leadership and Development:
    Day to day management and development of a team comprising product specialists, data scientists and project managers
    Time and task management to ensure optimal productivity and team wellbeing
    Experience 15+ years of experience in marketing automation, CRM systems, and analytics platforms. Digital marketing, CDP, transformation programs ideally with media agency knowledge. High level of English, both spoken and written. Soft S kills & Competencies Team and people leadership experience
    Experience within media planning environment to understand key steps of the agency process, especially in digital marketing channels
    Proven experience in a similar role within a media agency or related industry.
    Excellent analytical and problem-solving skills.
    Strong knowledge of data collection tools and systems.
    Excellent communication and collaboration skills.
    Strong attention to detail and a commitment to accuracy.
    Ability to work in a multicultural and multinational environment, with sensitivity to cultural communication styles
    Self-motivated and proactive to find solutions
    Able to interact at all levels of an organization (global, local, regional, business unit, etc.).
    Able to support markets and users in adoption of global technology, with strong diplomacy skills

    Technical S kills:
    Strong experience with data technology Experience in designing full data, architecture and feature flow from business requirements
    Experience in data environments building on Google Cloud and Azure technology
    Experience in functional and technical architecture design of tools in a preexisting environment with constraints
    Knowledge of Master data management implementation within a transversal data architecture
    Data quality process implementation and troubleshooting
    #LI-CO1


    Contract Type :

    PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.

    We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

    Introduce YourselfIf you don't find a suitable opening on our Career Site, don't worry You can still send your resume to us.

    Founded in 1835 by Charles-Louis Havas, Havas is one of the world's largest global communications groups, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people.

    Havas has developed a fully integrated model covering all communications activities.

    The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation.

    Life at Havas We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore.

    Havas Media Network We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands.

    We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to.

    We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences.

    Havas Creative Network At Havas, we believe creativity isn't just a description of our business, it is part of our agencies' DNA.

    We bring together some of the industry's most creative and accomplished agencies.

    By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients.

    Havas Health & You Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives.

    With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.
    #J-18808-Ljbffr
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