Javier Viroomal Carreño

Digital manager widely experienced in leading international teams. I build bridges between product and business goals for achievement. I help my teams grow professionally to deliver business success. Growth mindset is my mantra and I believe everyone has something good to bring to the table

Specialties: Marketing, Content and Business Development operations, Digital and cultural transformation

PROFILE

Digital manager widely experienced in leading international teams. I build bridges between product and business goals for achievement. I help my teams grow professionally to deliver business success. Growth mindset is my mantra and I believe everyone has something good to bring to the table

Specialties: Marketing, Content and Business Development operations, Digital and cultural transformation

PROFESIONAL EXPERIENCE

mar 2022-act BREWSTER AMERICAN SCHOOLS

Director Marketing and Operations

• Start-up of the company in Spain from scratch. Elaboration of Business Plan. Search for investment partners. Organizational structure definition. Team selection reaching 60+
• Definition of the marketing strategy by differentiating a branding phase to make the new brand known and then moving on to a performance phase focused on the achievement of the enrolment objectives.
• Briefing preparation, analysis, and selection of marketing agency
• Positioning the brand in the market as one of the leaders in education in a short period of time through the combination of a PR strategy and campaigns.
• Opened of first school in Spain in Sept.23 exceeding enrolment targets
• Direct supervision of Finance, Marketing, HR and IT areas.

sept 2013-jan 2022 MICROSOFT 

            Regional Director Content Services

• Responsible for market operations for Microsoft News in different countries. Starting with Spain and Latam in a first stage, adding French speaking markets in a second and finally EMEA
• Managed a team of FTEs of diverse profiles (from marketing to content publishers and bizops) plus outsourced teams in language hubs 
• Ensuring alignment between Corp and local teams focusing  on market execution 
• Created operational framework and organizational structure to meet our goals: audience growth, user engagement and monetization targets 
• Periodically reporting to Corp on the performance status for each of my markets 
• Laid the foundations of relationships with key stakeholders in each market, from agencies to content partners and other key players in the digital content ecosystem
• Responsible for Market Insights and Trends reporting to ensure local adaptation of our products 
• Exceeded audience, engagement, and revenue targets in all years reverting P&L situation in all markets turning to profitability.
• I created a Diversity and Inclusion v-team through which we implemented a large number of initiatives, some of which were adopted as global practices.

feb 2005-sept 2013 GRUPO PRISA 

Mobility Managing Director – Corp

• Ultimately responsible for the activity of the group's different BUs in the mobile marketing field 
• Drove 3 digit business growth in audience and revenue

CDO – Prisa Radio (Spain and LATAM)

• Responsible for the consolidated digital P&L including brand development and business growth. Internal digital evangelization and transformation.

Mobility Director – Prisacom

• Launched mobile marketing services leveraging Prisa brands. Mobile portals, alert suscriptions

2003-feb 2005 ENTRADAS.COM

Business Development & Marketing Director

• Positioned the company as the lead on the ticketing space in Spain

2001-2003 GRUPO ZED

Business Development & Marketing Manager

• Contributed to make the company become a relevant player in the mobile VAS space by partnering with the top Spanish media groups

OTHER

2012-2014 THE VALLEY DIGITAL BUSSINESS SCHOOL

Head of Mobility Programs and Teacher (executive education)

• Defining the Mobile specialization programs and the modules of the Master in Digital Business
• Selecting and onboarding teachers from among digital industry professionals
• Creating and supervising the materials for the program sessions

2013 UNIVERSIDAD COMPLUTENSE DE MADRID

            Teacher in Mobile Business Summer Courses

• Introduction to Mobile Marketing
• Mobile as engagement driver

2012-2013 INESDI 

Teacher in Digital Marketing Course (executive education)

• Mobile content in Marketing
• Mobile Advertising, Metrics and Reporting

2011-2012 I.A.B (Internet Advertising Bureau)

Teacher Mobile Business Course

• The role of mobile in the audiovisual industry
• Mobile Marketing cases

EDUCATION

• MBA, Instituto de Empresa (2002) 
• Law Degree, Universidad Autónoma de Madrid (1992)
• Specialization Course in International Trading, Cámara de Comercio Madrid (1993)
• Financial Accounting, CEF (1992)
• Multiple courses and trainings while working for Microsoft on Business Productivity, Leadership principles, Coaching, Management excellence, Security Foundations.