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    Head of Marketing - Madrid, España - About your talent

    About your talent
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    Descripción

    Desde About your talent, nos encontramos en la búsqueda de un/a "Head of Marketing & Communication" para una empresa americana del sector retail que se encuentra en pleno crecimiento nacional e internacional.

    Perteneciendo al Comité de Dirección y reportando al DG, las principales responsabilidades de la posición serán:

  • Elaborar estrategias para todos los equipos de Marketing, incluyendo Digital, Publicidad y Comunicación.
  • Preparar y gestionar los presupuestos mensuales, trimestrales y anuales del departamento de Marketing.
  • Diseñar estrategias de marca, posicionamiento & precios.
  • Garantizar que que el mensaje de marca sea sólido y coherente en todos los canales y acciones de marketing (como eventos, campañas, web y material promocional).
  • Analizar el comportamiento de los consumidores y determinar las características de los clientes.
  • Identificar oportunidades para llegar a nuevos segmentos de mercado y ampliar la cuota de mercado.
  • Coordinar los esfuerzos de ventas y marketing para impulsar el conocimiento de la marca. Los principales requisitos para la posición serán:
    1. Licenciatura en ADE, Económicas, Marketing o área similares.
    2. Experiencia laboral como Head of Marketing.
    3. Habilidades de liderazgo con capacidad para establecer y priorizar objetivos.
    4. Inglés: C1/C2.
    5. Disponibilidad para viajar.

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