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    Head of Integrated Marketing - Madrid, España - Otovo

    Otovo
    Otovo Madrid, España

    hace 6 días

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    CDI
    Descripción

    About us

    As one of Europe's fastest growing greentech scale-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality.

    We enable homeowners in 13 European countries to easily install solar panels, batteries, electrical vehicle chargers and heat pumps to make their homes solar-powered and sustainable.

    • We make solar easy by providing tailored offers to customers visiting our website and entering their address. With our proprietary technology and efficient processes we match every customer to an offer that meets their needs without a need for a site visit. Our app seamlessly guides customers from contract to installation to energy production
    • We give customers the best value thanks to our marketplace model where qualified local installers compete for projects and thanks to our solar subscription (leasing) offering that allows customers to start saving money straight away without any upfront outlay
    • We are a partner that our customer can trust - driven by our Scandinavian values of fairness and quality, we are a public company with pan-European presence and tens of thousands of satisfied customers

    We have come a long way since launching in 2016 — we're now serving customers in Norway, Sweden, France, Spain, Poland, Italy, Germany, Austria, Portugal, UK, Belgium, Netherlands and Switzerland.

    We need your help

    We seek a passionate, creative, impactful and collaborative Head of Integrated Marketing and Communications to join our Madrid-based pan-European Marketing team, reporting to the CMO.

    This is a pivotal multi-faceted role in which you will bring together our brand positioning, test & scale awareness and consideration-driving activities, drive an impactful promotional calendar, be responsible for content creation and all of our PR and Communications activities - both centrally and in partnership with all of the in-market operating teams.

    In 2023 Otovo centralised pan-European marketing in Madrid and has built up a dynamic, ambitious, international/multilingual team of professionals who are passionate about being the very best team in the business and delivering on the mission of putting solar panels on every roof in Europe and a battery in every home. In this role you will lead the Content team as well as direct PR agencies in various locations. Other Madrid-based peer teams include Performance Marketing, SEO, Partnerships & Affiliates. We also have on-the-ground Marketing Managers across our markets, with whom you and your team will collaborate intensively on implementation of centrally-driven activities and pilots of new ideas.

    Your responsibilities will include:

    • Understand and always be the voice of our customers
    • Own articulation and development of the Otovo brand in all its facets - unique selling points (USPs)/positioning, personality/tone of voice, visual identity. Apply your vision to create and ensure on-brand customer experiences
    • Through leadership of Content team ensure production of creative assets, written, visual, video content that effectively expresses the brand and impactfully delivers customer engagement
    • Drive creation and implementation of integrated marketing campaigns (incl. an intensive promotional calendar) across all markets and channels, working cross-functionally with Partnerships, Performance Mktg, Product, Hardware, Finance, in-country teams, to deliver maximum measurable commercial impact
    • Lead experimentation, pilots and scaling in driving awareness & consideration, incl. online and offline channels; measure results rigorously (in partnership with Finance) to derive optimal marketing mix
    • Spearhead all communications activities and projects, both external (Public Relations) and internal (employee comms). Lead selection and leadership of retained PR agencies in various geographies. Deliver maximum media pickup, positively impacting awareness, word of mouth and direct traffic


    Who you are:

    • An integrated marketer with affinity for brand-building and hands-on experience with running commercially-impactful B2C marketing campaigns and trade promotions
    • Gained experience at an ecommerce or other online-first B2C companies (e.g., travel, financial services, etc.); prior FMCG company/agency training a plus
    • Experience of working across Europe a plus, understanding of commonalities and differences between consumers and their behaviour in different markets
    • A talented and passionate communicator and project manager with experience of leading cross-functional teams to deliver extraordinary results
    • Experience with leading Comms & PR functions a plus
    • Highly analytical and commercial, at all times understanding business impact of activities and projects
    • Superior oral and written communication skills and ability to lead and collaborate with colleagues across teams and countries; fluent in English
    • A builder at heart, excited to build new capabilities, processes and channels, delivering value

    What's in it for you?

    You'll get to be part of our pan-European scale-up journey. We learn fast and encourage bold attempts and experiments: Otovo is a puzzle to work on and a riddle to solve. If you like that, you'll like it here.

    Here's some more of what we offer:

    • More solar panels → less global warming. You have a chance to make a meaningful contribution to the world.
    • You'll work with enthusiastic colleagues from across Europe; passionate for their fields and eager to learn.
    • Pension or health insurance coverage.

    Hiring process

    Upload your CV and submit your application here. Our team will carefully review it and if you could be a good fit, we will start an interview process that looks like this:

    • Introduction: a call with member of the HR team
    • First interview: with the Chief Marketing Officer
    • Follow-up interviews: with key stakeholders across the organisation
    • Presentation: prepare and present your approach to the integrated marketing opportunity at Otovo

    For the finalist, we'll call two references that you provide before we send you an offer.

    Help us help the world transition to renewable energy and submit your application today

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