Katerina Berezhna

Eager and passionate marketing, communications, and PR professional with a demonstrated history of working in the media production industry. I am well-versed in sourcing and developing relationships with clients and media partners, and have worked in different sectors, allowing me to acquire a broad vision of communication in its different modalities. 

EXPERIENCE
FIVE HOTELS & RESORTS – MARKETING & COMMUNICATIONS EXECUTIVE

Dubai, UAE 

• Developed and implemented communication and marketing strategies, and analysed campaign KPIs with Marketing Director for the hotel and 11 of its facilities.
• Managed the day-to-day running, content creation, SM strategy, and community management across all platforms.
• Monitored competitive activity and supported in developing the KOLs communication strategy by being familiar with key players within the industry and the outlets they utilize. 
• Developed strong relationships with press and influencers, and enhanced audience engagement to maximize brand exposure, leading to 57% growth in total social media content interactions and 45% increase in website traffic.
• Coordinated influencer and press activities including establishing partnerships, event planning, assembling press kits, and assisting in all logistics.

BUKHASH BROTHERS – PR AND MEDIA EXECUTIVE

Dubai, UAE 

• Developed PR and digital strategies for brands in the multimedia sector and managed activations for product launches, paid influencer partnerships, events, and creative mailers.
• Collated media lists and worked with the PR Manager to help grow quality and quantity of media coverage, amongst print, online and broadcast media.
• Delivered competent measurement reports on the business impact of PR initiatives.
• Managed the communication and overall health of my client portfolio by ensuring the client’s needs are met and media strategies are up to date.

LIGHTBROS CREATIVE – DIGITAL ACCOUNT DIRECTOR

Madrid, Spain

• Executed strategic account development plans and supported communication of key messages internally and externally.
• Negotiated with clients about costs, goals, and details of a campaign, increasing client base by 24%.
• Developed and delivered professional pitches to current and prospective accounts that won new business to drive revenue growth.
• Defined client requirements and project parameters, and guided teams in the development of campaigns and multi-media collateral.

IMERELLI JEWELRY – FOUNDER AND ADMINISTRATOR

Madrid, Spain

• Founded startup jewelry e-commerce business operating all business activity as a sole proprietor.
• Executed marketing campaigns and developed digital content.
• Created the company website and improved its usability, design, content, and conversion, with a 28% returning customer rate and over 7,000 weekly visitors.
• Researched and developed new production processes to improve overall efficiency and profitability.
• Executed the concept-to-launch process for new jewelry product developments by studying the market and stimulating new product ideas that align with company objectives.
• Headed all marketing and sales activities across the online market, with a year-over-year business revenue growth of 53%.

HIGHER EDUCATION

Pepperdine University

Full-time MBA

Aug. 2022 – Dec. 2022

IE Business School

Master in Management 

Member of the IE Film and Television Club 

Key Courses: Digital Media Marketing, Business and Enterprise in Media

Sep. 2021 – Jul. 2022

University of Newcastle

BA in Media, Communication and Cultural Studies 

Grade: Upper Second Class Honors 

Sep. 2017 – Jun. 2020