Digital Customer Engagement Lead - Madrid, España - Takeda Pharmaceutical

Takeda Pharmaceutical

Empresa verificada

Madrid, España

hace 3 semanas

Publicado por:

Isabel García

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Descripción

The Role & What You Will Be Doing

Maximize value to the Customers and Takeda through an integrated digital value proposition that drives measurable customer engagement & actions.

Ensure the alignment & connectivity of all internal functions, technical components & channels, and their integration around the customer (also with offline efforts).

Champion the customer perspective on everything we do and ensure prioritization & standardization of our actions accordingly This shall result in optimizing Sales & Marketing effectiveness & to maximize the growth of the neurosciences portfolio.

The
role will make an impact:

1. Maximization of the "Value to customers"

Define & describe neurosciences integrated channel value proposition to customers
Development and effective implementation of "Online" and "Offline" integrated customer journeys
Drive Remote Customer Engagement and measure performance
Drive channel engagement maximization for individual channels and progress towards channel combinations. Incorporate practical functionality to the channels how can a channel practically help a customer perform their function?
Guide the specific "content formats" development adjusted to maximize customer impact for each specific channel and brand (Investment brands).

2. Channel/Functions connectivity, integration, and harmonization with offline sales force efforts

Coordinate collaboration of functions (behind the strategic objective and around the "maximization of customer impact")
Collaborate with marketing for nonvisited customers engagements

Key Responsibilities:

Customer Segmentation and Targeting: Conduct customer segmentation analysis to identify different customer groups based on demographics, behaviors, preferences, and purchase history. Develop targeted engagement strategies for each segment to deliver personalized and relevant experiences.
Campaign Planning and Execution: Plan and implement omnichannel marketing campaigns to engage customers throughout their journey. Coordinate with internal teams, such as marketing, sales, and medical, to ensure consistent messaging and brand experience across channels. Leverage automation and marketing technology platforms to deliver timely and personalized communications.
Channel Optimization: Continuously evaluate and optimize each customer engagement channel to maximize results. Analyze channel performance metrics, such as conversion rates, engagement levels, and customer satisfaction, to identify areas for improvement. Implement A/B testing and leverage datadriven insights to enhance channel effectiveness.
Content Development: Collaborate with the barnd team to develop compelling and engaging content for different channels. Ensure consistency of messaging and branding across all touchpoints.
Customer Data and Analytics: Utilize customer data and analytics to gain insights into customer behavior, preferences, and needs. Leverage data to drive personalization and deliver relevant content and offers to customers at the right time and through the right channels. Monitor customer feedback and sentiment to identify opportunities for improvement.
Stay Updated on

Industry Trends:
Keep abreast of emerging trends, best practices, and technologies in omnichannel marketing and customer engagement. Explore innovative approaches to enhance the customer experience and differentiate the brand in the market.

Qualifications and Skills:

Bachelor's degree in Marketing, Business, or a related field.
Proven experience in omnichannel marketing, customer engagement, or a similar role within pharma companies
Strong understanding of customer journey mapping, segmentation, and targeting strategies.
Familiarity with marketing automation and customer relationship management (CRM) platforms.
Proficiency in data analysis and interpretation to drive insights and action.
Excellent communication and collaboration skills to work effectively across teams and departments.
Creative mindset with the ability to develop innovative customer engagement campaigns and experiences.
Strong project management and organizational skills to handle multiple campaigns and initiatives simultaneously.
Ability to adapt to a fastpaced and evolving environment.
Understanding of customer privacy and data protection regulations.