Marketing Executive - Madrid, España - Siemens Healthineers

Siemens Healthineers

Empresa verificada

Madrid, España

hace 2 semanas

Publicado por:

Isabel García

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Descripción

Do you want to help create the future of healthcare? Siemens Healthineers is a place for people who dedicate their energy and passion to this greater cause.

It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.

We offer you a flexible and dynamic environment where you have the space to stretch beyond your comfort zone in order to grow personally and professionally.

Sound interesting?

Then come in and join our team as Marketing Executive* **(Modelo híbrido teletrabajo - Posibilidad 80% remoto)

The Marketing team has responsibility for assessing the short to medium term business impacts across all business lines and marketing directions of ongoing industry transformations, developing the global Southern Europe marketing plan and countries' adaptations.

The team understands the global and country business priorities, market dynamics, consumer and needs, motivations and expectations as well as which marketing drivers work better across the markets to develop and implement a marketing plan to achieve business goals.

Marketing Executive reports directly to the Head of Marketing in Spain and, as an integral part of the Spain Marketing Team, he or she will be responsible to implement and monitor the marketing plan and activity for Spanish market according to the Southern Europe Marketing strategy and considering EMEA and Global marketing initiatives.

Areas of Responsibility/Tasks:

As an integral part of the Spain Marketing Team, he or she will be responsible to:

Deploy the Southern Europe Marketing Strategy and Spain annual plans combining traditional B2B marketing initiatives, such as congresses & events, with digitalization of the marketing function
Budget control and monthly & quarterly report process
Ongoing followup to monitor and analyze the results and business impact (KPI ́s)
Identify improvement points and work with key stakeholders to readjust the actions needed
Drive implementation and execution of new tools, processes, systems, culture and technologies to become one of the most customer engaged brands in the healthcare industry, focusing on digital levers
Influence and drive the establishment of a firstclass digital organization and ensure high and standardized quality standards & digital capabilities
Deploy a totally customer centric culture and performance in Spain, deploying customer journey and funnel concepts for all campaigns
Create digital selling capabilities in the country enabling the right organization, social selling tools, Paid Media procedures, listening capabilities and campaign management
Help to define channel strategy for campaigns according with the Spain needs
Manage communications and brand presence growth: define and implement comms and PR plan (managing external agencies if needed)
Implement local partnership & collaboration plans with key customers, recognize professionals and institutions which can better help to improve our business
Organize a firstclass congresses and events: define and manage the whole process, it means, negotiating our presence with the organization, assembling and coordinating requirements, conferences, booth design aligned with business/marketing objectives, customer experience and lead generation, develop all content needed, interviews, logistics, merchandising, invitations, communications, developing schedules, etc.
Content creation to be used across all communication channels

Required Competencies and Experience

At least 5 years of experience in a marketing role
International marketing experience, as part of multinational marketing team
English as daybyday language is a must
Good analytical skills as well as results orientated with a positive outlook, and a clear focus on high quality and business profit
Strong Business orientation of the Marketing activity
Strong data management and organizational skills able to build your own analyses. Strong focus on quality, building trust and motivation
Excellent communication skills used to work in complex matrix environments
Excellent understanding of digital KPIs able to read, analyze digital dashboard and identify improvements points
Able to work both at the strategical and handon operational level
Experience with digital systems integrations, data architecture, digital ecosystems, technologies, tools
Digital campaign experience. Campaign design (including digital design and conceptual / content / TOV / story telling design), analytics, lead strategy. Experience in working with customer journeys and funnel strategies
Customer oriented
Proven experience managing complex business relationships and working within cross functional teams/processes to achieve goals
Previous sales experience is a plus