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    Marketing Manager Temporal Maternity Leave - Madrid, España - Estée Lauder - Brand

    Estée Lauder - Brand
    Estée Lauder - Brand Madrid, España

    hace 1 semana

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    De jornada completa
    Descripción

    Marketing Manager Temporal Maternity Leave

    Position Summary


    • Defines the Marketing Strategy for the Brand in the Affiliate

    • Builds and drives the 360° consumer marketing plan across all media channels

    • Drives A&P mix optimization

    • Defines the Consumer Journey(s) combining all communication and distribution channels

    *DP & forecasting

    *Merchadising focus and priorities

    Job Description

    ENSURE CONSUMER MARKETING STRATEGY RELEVANCY IN EMEA

    · Defines and owns the Consumer Calendar (launches, key shopping moments, retailers activations...) for all channels, working closely with Product Marketing, Trade, Online and Commercial teams

    · Build consumer marketing calendar including A&P quarter and priorities

    · Push the collaboration with OL with the 360-degree approach

    · Working with Product Marketing Manager to support the strategy (360 file, Launch report, templates for ad-hoc request etc.)

    · Budget elaboration,

    · Consumer Engagement strategy, aligning Media, communication and CRM strategy with budget guidelines

    · Collaborate with Online manager to drive Online growth and ensure consistency with media activations (digital, social and traditional) and in-store activations.

    · Ensure VM consistency within all touchpoints and ensure assets delivery for each touchpoint.

    · Analyze sell-out results (NPD, Retail Sales dashboard) and share consumer/market learnings.

    MAXIMIZE BRAND AWARENESS AND CONVERSION VIA ADAPTED MESSAGES AND TOUCHPOINTS

    · Identify new local opportunities to reach new consumer segments.

    · Develop digital, social and CRM focus.

    · Leads and orchestrates Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information.

    · Lead consumer insights and data, infusing the overall team.

    · Define 'sampling strategy' and collaborate with Product Marketing Manager to ensure consistent FC and usage plan.

    Qualifications

    Work Experience & Profile

    × Strategic vision

    × Expertise of cosmetic industry

    × Marketing & Digital background

    × Excellent communication skills

    × Passion for beauty and sensitivity to luxury

    Job Requirements & Qualifications

    5+ years of experience

    Fluent English

    Job: Marketing
    Primary Location: Europe, Middle East, Africa-ES-MD-Madrid
    Job Type: Standard
    Schedule: Full-time
    Shift: 1st (Day) Shift
    Job Number: 247358
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