- Develop and execute brand activation strategies for Neutrogena products
- Collaborate with cross-functional teams to ensure successful execution of brand initiatives
- Analyze market trends and consumer behavior to identify opportunities for brand growth
- Create and manage budgets for brand activation campaigns
- Measure and report on the effectiveness of brand activation initiatives
- Stay up-to-date with industry trends and best practices to continuously improve brand activation efforts
- Develop and execute trade and project specific promotional activities and programs that deliver against short-term and long-term objectives.
- Ensure products are readily available for sale or use and escalate supply issues to the appropriate staff.
- Support new product launches and gather data for analysis to determine customer segmenting.
- Document promotional lessons learned and best practices for key customers as instructed.
- Monitor promotional activity marketing expenses and resources to ensure adherence to budget guidelines.
- Assist in conducting promotional review of the marketplace to identify learnings and recommendations at each product level. Qualifications
- Diverse educational and culture background will be highly valued but Business Administration, marketing or finance graduate with marketing master specialization is required.
- Digital Marketing experience will represent a plus.
- At least 3 years of experience in a Pharmacy Channel and/or FMCG environment in marketing, sales, sales analytics, category management, shopper marketing/insights, or related field preferred
- Strong analytical background, and/or category management experience preferred
- Strong computer skills, including MS Office Suite applications, sales database, and web applications
- Fluent in English
- Strong analytical and problem-solving skills
- Excellent communication and collaboration abilities
- Ability to manage multiple projects and priorities simultaneously
- Passion for innovation and creativity in brand activation
- Experience in conducting promotional review of the marketplace to identify learnings and recommendations at each product level.
- Learning & Development Opportunities
- Employee Resource Groups
- Wellness program
- Canteen
- Flexible work : 3 days in office / 2 days from home
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Brand Activation Specialist-Neutrogena - Madrid, España - Kenvue
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Descripción
Brand Activation Specialist-Neutrogena - Maternity Leave W DescriptionKenvue is currently recruiting for a Brand Activation Specialist - Neutrogena to cover a Maternity Leave.
Who we are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you Join us in shaping our future–and yours.
What you will do
The Brand Activation specialist - Neutrogena is responsible for supporting the development and execution of trade and project specific promotional activities and programs, verifying product availability, gathering data for analysis, monitoring promotional activity expenses and resources, and compiling results of customized promotions. As a Brand Activation specialist, you will assist in conducting promotional review of the marketplace to identify learnings and recommendations:
Key Responsibilities
What we are looking for
Required Qualifications
Desired Qualifications
What's in it for you