- Monitor daily brand conversations to detect reputational crises, trends and create competitor benchmarks.
- Create the corporate, crisis or trend reports periodically.
- You have the analytical skills to turn data into insights, detect trends and provide recommendations to improve the brand content. Also, you know how to react to reputational crisis and create real-time reports.
- Create and present reports to the client in English and Spanish.
- Work with other departments to share trends, results, and make social media recommendations.
- Fluent English is required, as this is a global account.
- Proven experience in Social Media Analytics of at least 4 years. Experience in automobile sector is a plus.
- Knowledge of analytics tools such as BrandWatch, TalkWalker, Meltwater or Srpinklr, especially for the creation of listening reports. It's a plus if you have knowledge of Meltwater.
- Advanced knowledge of Excel and basic notions of Power Query and Power Bi.
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Social Media Analyst - Barcelona, España - DDB
Descripción
Overview
Responsibilities
Do you live to create? Looking for your next big challenge? How about a breath of fresh air? As part of the DDB Group, the CATORCE creative agency network handles all global advertising for the CUPRA car brand. With offices in 11 countries and counting, CATORCE is a place for those who like to bend the rules. It's a place for rock'n'roll. At the heart of Barcelona, and beyond.
It is also a place where a diverse mix of talented people want to come, to stay and do their best work. Our dedication to promoting diversity, multiculturalism, and inclusion is clearly reflected in our teams and across all of our work. Diversity is more than a commitment for us — it is the foundation of what we do.
Purpose:
We are looking for a data-driven Social Media Analyst with focus in Social Listening for our main client SEAT S.A. Someone who lives and breathes social media, possesses a high level of experience with analytics tools and can transform data into insights.
Responsibilities:
Qualifications
Requirements:
All qualified applicants will receive consideration for employment without regard to race, sexual orientation, or age.
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