Ryan Winterhalter

A versatile and experienced professional with a proven 16-year track record of managing cross-functional, remote, and international teams on complex video game and entertainment projects. Adept at overseeing multidisciplinary teams, navigating cultural nuances, and delivering high-quality products while fostering a collaborative and results-driven work environment.

Head of Content Operations - Share Hive
Barcelona, Spain – September 2019 to February 2023
● Led content operations with an international and remote cross-functional team of 60+ for the
Facebook Instant game BAM! with 40 million monthly average users, published daily content in
30+ languages, and led content strategy and data analysis of traffic analytics and market
research
● Increased BAM!'s monthly average users by 200% to 40 million by launching 6 new languages,
12 new features, and successful UA campaigns, overcoming the rise of TikTok and other
competitors
● Owned product development roadmap, prioritized product features, evaluated user experience,
and communicated to engineering team through, launching 6 new features and 6 new languages
● Spearheaded the localization process for BAM!, delivering content in 30 languages with a
turnaround time of 24 hours, and instituted bi-annual linguistic quality assurance reviews to gain
valuable insights about the global audience and ensure cultural relevance, allowing BAM to
operate unopposed by competitors in multiple territories like India or Egypt
● Achieved 180% ROI and 33% increase in traffic on user acquisition campaign with $80,000
savings on budget of $100,000 by targeting high-value segments and optimizing ad creatives
● Utilized project management tools like Asana, Trello, and Notion extensively to coordinate team
efforts and streamline the content creation process

PR and Content Manager – Football Club Barcelona Esports
Barcelona, Spain – October 2017 to September 2019
● Managed marketing campaigns, social media platforms, and online communities in four
languages for the launch of The League of Professional Esports and other international projects
for Football Club Barcelona Esports
● Established and nurtured relationships with key decision-makers at video game publishers and
pro sports teams like Akatsuki, Super Cell, PSG, and Juventus, securing content and partnership
agreements for Football Club Barcelona Esports
● Managed content distribution for 7 platforms reaching 1 million followers for Football Club
Barcelona Esports, delivering video content such as game highlights, interviews,
behind-the-scenes, and documentaries across traditional media, VOD streaming, web, and social
media platforms

Freelance Writer, Editor, and Project Manager
Various cities – April 2007 to Present

● Served as a writer and script supervisor for the upcoming PC point-and-click adventure game, 3
Minutes to Midnight
● Managed the Kickstarter for 3 Minutes to Midnight with exceeded its 50,000 funding goal
● Contributed to over 20 leading global publications, including IGN, EGM, 1UP, GamesRadar,
UploadVR, GameSpy, and GamePro, covering the business and sociological impact of video
games
● Pioneered and transformed IGN’s video production process by creating a lightweight pipeline that
enabled individual content creators with no technical skill to produce videos independently without
a support team - a first in online journalism at the time; saved $10,000/month, produced 100
videos per month, and increased audience engagement, retention, and revenue
● Authored monthly columns for GamesTM, Play, and Pelaaja magazines and served as a Japan
correspondent for GameTM, Play, IGN, 1UP, and GamesRadar, breaking exclusive news stories
on a weekly basis.
● Revised and translated content for the video game Onmyoji while overcoming the challenges
posed by a machine-translated script by carefully consulting the Japanese translation and
Chinese original script to ensure an accurate and culturally sensitive localization experience
● Consulted on product strategy for El Shaddai (360/PS3), a critically acclaimed AAA action game,
advising on market positioning and game development best practices

Coordinator of International Relations – Date City Board of Education
Date, Japan - June 2006 to May 2007
● Served as a key liaison between the local Japanese community and international residents,
facilitating cross-cultural understanding and cooperation
● Organized and executed cultural exchange events, educational workshops, and language classes
to promote internationalization and foster positive relations between diverse groups
● Provided translation and interpretation services for official documents, meetings, and events,
ensuring accurate and clear communication between Japanese and non-Japanese speakers
● Offered support to foreign residents in the community by providing guidance on local customs,
language, and resources, enhancing their overall experience and integration
● Collaborated with various municipal departments and organizations to develop and implement
programs aimed at promoting global awareness and understanding within the community

● Google Professional Project Manager Certificate - May 2022
○ Completed Google Professional Project Manager Certificate and applied project
management skills to game development projects at Share Hive using traditional and
agile methods.

● The University of Montana - May 2008
○ B.A. (Hons) in Japanese Language and Literature