Digital Marketing - Barcelona, España - Zurich Insurance

Zurich Insurance

Empresa verificada

Barcelona, España

hace 2 semanas

Publicado por:

Isabel García

beBee Recruiter

Descripción

Our opportunity
We are seeking a Digital Marketing & App Marketing Analyst to join our Team.

In this role, you will be part of the Measurements and Insights Studio, a Team responsible for controlling, reporting and analyzing all activities related to Zurich on different digital platforms, social media and app stores on a Global level and for key markets (e.g. Twitter, Facebook, Instagram, YouTube, LinkedIn, Google Play, Apple Store, etc.).

You will be responsible for delivering meaningful and actionable insights, analyzing the performance of global and local campaigns & products, providing with guidance & recommendations to the stakeholders and supporting the Zurich customer-centric strategy.

You will work mainly with Group Customer Office but dealing with projects that are for different internal Zurich teams (Business Units, Group Comms, Group Strategy, Sustainability, etc).

Your role

As a Digital Marketing & App Marketing Analyst your main responsibilities will involve

Analyze and categorize social media & digital posts to create alerts, reports and engage with Zurich digital community
Distribute alerts related to brand reputation, security and customer complaints
Desktop research on digital & app marketing activities of competitors and benchmarking analysis to identify industry trends
Develop, produce and distribute digital & social media reports containing actionable and consistent insights
Support in improving Zurich's mobile apps landscape consistency
Leverage app marketing tools to extract insights and create reports & presentations
Coordinate app marketing processes across the Group
Support key strategic initiatives from Group Customer Office
Support & engage with digital analytics activities
Provide accurate quantitative & qualitative analysis about digital activities & campaigns
Produce state of the art presentations for stakeholders and senior leadership with relevant insights on campaigns, initiatives, social media channels, etc.
Share relevant social media & digital insights and compelling content for the internal Social Media platform for employees

Your Skills and Experience

As a Digital Marketing & App Marketing Analyst your skills and qualifications will ideally include:

Over 6 years of experience in similar roles
University Degree in Marketing, Communication or with a related focus
Proficiency in English, Fluent in Spanish and Elementary level in German (nice to have)
Other languages are a plus (Portuguese, French, Italian, etc.)
Stakeholder & project management
Relevant experience working with social media tools such as Sprinklr, Social Studio, Hootsuite, etc.
Knowledge and Experience with digital analytics and digital tools (e.g. Google Analytics, Tag Manager, Data Studio, Adobe, Salesforce, Hubspot, etc.)
Knowledge of app marketing best practices and app marketing tools is a plus (e.g. AppFollow, AppTweak, Firebase, Adobe Analytics, MixPanel, MoEngage, CleverTap, etc.)
MS Office: strong PowerPoint and Excel skills
Extremely detail oriented and proactive
Strong written and verbal communication skills
Curiosity to learn about customer behaviors, insights and link them to initiatives & strategies
Digital enthusiast: up to date on latest digital & app marketing trends

Additional Information

As well as a competitive salary and a yearly bonus we offer benefits package which includes:

Option to
work remotely within Spain even up to 100%
you choose
Flexible working hours
Wide range of internal and external trainings
Free English, German and Spanish classes depending on the needs
Ticket restaurant
Life Insurance
Pension Plan after 1 year in the company
Referral bonus if you bring other talented people like you
Special banking and insurance conditions
Exclusive Employees discounts

LI-Hybrid

Who we are

Looking for a challenging and inspiring work environment where you can make a difference? At Zurich millions of individuals and businesses place their trust in our products and services every day.

Our 53,000 employees worldwide form the basis of our success, enabling, businesses and communities to face a world of risk with confidence.

Imagine if you could help people do this all over the world. You'd give them confidence and reassurance by protecting what they love most.

It's a big challenge, but you will be supported by a world-class team who believe in helping you to reach your full potential and deliver on our promises.

Diversity & Inclusion
At Zurich we are an equal opportunity employer.

We attract and retain the best qualified individuals available, without regard to race/ethnicity, religion, gender, sexual orientation, age or disability.

So be challenged. Be inspired. Help us make a difference.

Why Zurich
At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly a