Vie User Acquisition Analyst- Thefork - Barcelona, España - The Fork

Descripción

Welcome to our fabulous world. We are
_TheFork_.

Our mission is to
_ __bring happiness through amazing dining experiences, _**thanks to our 3 main products:


TheFork App :
the restaurant discovery and booking app for every occasion


TheFork Manager :
the tool to digitize restaurant operations and be in full control of your business


TheFork Pay & gift cards **:the new and amazing dining payment experience

Creator of a unique model that disrupted the restaurant industry 15 years ago, we are now the
leading dining platform across Europe and Australia.

We are experiencing an exciting period of growth, and we need the greatest folks onboard.

Together, we will make our wildest dreams come true We strongly believe that our mission can only be achieved if we also bring happiness to our working environment.

We do this by providing a
flexible, multicultural and positive environment where each individual has the space to grow.

We nurture this happy culture through our
core values: We are better together - We act like an owner - We genuinely care for our users and customers - We believe in transparency - We never stop learning - Speed wins

Oh And we are also part of the big Tripadvisor family

With love,

Your future buddies, the Forkies.

Within the HQ Marketing team, the User Acquisition & Media team is in charge of growing TheFork's user acquisition for all TheFork geographies, through awareness (TV, OOH, OLV ) & performance campaigns (UAC/ASA, Social, SEA..).

In the day-to-day, this team is strongly interfaced with several other functions amongst which are marketing teams from local markets, central functional teams (Data, P&E, Legal ), and key partners (Google, Facebook, Media agencies ).

As User Acquisition Analyst, you report to the Global UA & Media Manager.

Your goal is to support and help the UAM team to accelerate in UA providing enriching data, analysis/insights, and helping in the strategy coordination between channels.

What you will do:

Data and insights provider (in collaboration with Data team):

• You track and assess the User Acquisition activities under a rigorous data-driven approach (weekly, monthly, quarterly tracker).
• You implement new dashboards (in our tool Datorama, and on Excel) and optimize current ones to improve our analysis capabilities and our investment strategy.
• You provide ad hoc analyses to the team in order to optimize their strategy (channels contribution, creatives performance, deep dive analysis per countries ).

Paid media acquisition channels coordinator:

• You are the marketing referent for the tools used by the team (Datorama, Appsflyer, ), you manage the roadmap of developments and propose improvements/optimizations.
• You track paid media investments and identify reallocation potential between channels and countries.

Who you are:

• 34 years of experience in data analytics, project management and/or digital marketing
• Strong analytical skills, and experience manipulating large data sets in a database proficiency in Excel / Gsheet (including Pivot Tables, functions, etc)
• SQL is a plus, as well as experience in Appsflyer or Datorama
• Experience in providing business insights and summarize findings in a clear and actionable way: including dashboarding, data visualization and reporting
• Good knowledge of marketing channels and the adtech ecosystem tools (Facebook business manager, Google Adwords,..)
• Strong English written and oral communication and collaboration skills

• Great team player

• High collaboration skills
• Thrives in a collaborative international environment
• Humble and positive mindset, eager to learn
• Food & tech lover

We believe that we are better together, and at TheFork we welcome you for who you are. Our workplace is for everyone, as is our people powered platform.

At TheFork, we want you to bring us your unique perspective and experiences, so we can collectively keep disrupting the restaurant industry and go from good to great.

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