Data Analyst - Barcelona, España - Dragons Group

Dragons Group

Empresa verificada

Barcelona, España

hace 3 semanas

Publicado por:

Isabel García

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Descripción

Descripción:

Location:
Barcelona

Start date:

ASAP

Company overview

Dragons Group is an independent creative agency specialised in the digital world with HQs in Barcelona and teams working from the US, UK, Madrid, Germany and Portugal.

We bridge the real world with the digital world through creative solutions.

We aren't a huge agency where you'll be just another cog in the machine.

We are a medium sized independent creative agency that is experiencing rapid growth and is looking to hire energetic and highly motivated people.

We are looking for a Data Analyst focused in providing Social Media metrics, and who has experience working with beauty or skincare brands.

This role will play a pivotal role in driving data-informed decisions to enhance our client'spresence, engagement, and market competitiveness.

Join our team and make an impact by leveraging your expertise in data analysis to drive strategic decisions and elevate our client's brand's presence in the dynamic skincare industry

Responsibilities:

Data Analysis:

Utilize advanced analytics techniques to gather, analyze, and interpret social media data from various platforms (e.g., Tik Tok, Instagram, Facebook, etc.) to uncover actionable insights.
Develop methodologies to track and measure key performance indicators (KPIs) related to social media engagement, audience demographics, sentiment analysis, and campaign effectiveness.
Conduct deepdive analysis on social media trends, user behavior, and competitive landscape to identify opportunities and challenges within the skincare sector.

Reporting and Visualization:

Create insightful and visually compelling reports and dashboards to communicate findings and recommendations to stakeholders at all levels.
Collaborate with crossfunctional teams including Marketing, Product Development, and Sales to ensure datadriven strategies align with business objectives.
Implement data visualization best practices to enhance the accessibility and impact of analytical insights.

Strategy Development:

Work closely with the Strategy and Creative teams to develop datadriven social media strategies aimed at increasing brand awareness, customer engagement, and loyalty.
Provide strategic recommendations based on data insights to optimize content creation, posting schedules, and influencer partnerships.
Continuously monitor industry trends and emerging technologies to proactively identify opportunities for innovation and improvement.

Tool and Process Improvement:

Evaluate and recommend social media monitoring and analytics tools to streamline data collection, analysis, and reporting processes.
Contribute to the development and optimization of data management protocols and best practices to ensure data integrity and security.
Provide training and support to junior analysts on data analysis techniques and tools related to social media insights.

Requisitos:

Requirements:

Bachelor's degree in Data Science, Statistics, Computer Science, or a related field.
Proven experience (2+ years) in data analysis with a focus on social media analytics, preferably within the skincare or beauty industry.
Proficiency in programming languages for data manipulation and analysis.
Strong analytical skills with the ability to translate complex data sets into actionable insights and recommendations.
Experience with social media monitoring and analytics tools such as Meta Business, YouTube/Google Ads, TikTok Business, etc.
Excellent communication and presentation skills with the ability to effectively communicate technical concepts to nontechnical stakeholders.
Selfmotivated with a passion for innovation and continuous learning in the field of data analytics and social media marketing.

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