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    Consumer & Shopper Planning Manager - Comunidad de Madrid, España - Diageo

    Diageo
    Diageo Comunidad de Madrid, España

    hace 1 semana

    Default job background
    Descripción

    Consumer & Shopper Planning Manager page is loaded

    Consumer & Shopper Planning Manager

    Apply locations Madrid, Spain time type Full time posted on Posted 29 Days Ago job requisition id JR

    Job Description :

    Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There's a rich history of character and iconic products to promote. And we rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.

    About the role

    Role Dimensions

    This is an exciting role, that comprises different aspects of Planning, including brand, consumer, and shopper. It reports to the Head of Consumer & Shopper Planning in Southern Europe (Spain, Italy, Greece and Portugal)

    This role will support Diageo SE organization in identifying growth driving insights, ensuring they are culturally resonant and to enable cultural traction and fame for the brands.

    Being passionate about our consumers sits at the heart of our values and how we deliver our performance ambition.

    To achieve our ambition this position must be much more than skilled research practioner, you must be:

    • Inspired by shaping the future of the business
    • Deeply curious about consumers, shoppers and our brands
    • Immersed in culture and obsessive about harnessing it
    • Intellectually rigorous and a master of both the art and the science behind understanding how to fuel growth.

    Top Accountabilities

    Functional:

    • Key member of your Category Brand team and key to helping shape their strategy for growth
    • Fuel your team with consumer and shopper provocations that instigate change
    • Effectively influence your team to make the right consumer and shopper lead decisions
    • Able to bring the future to today's world and roadmap actions, to make it happen
    • Deeply understanding research techniques, able to draw conclusions beyond what is presented in a deck, and being able to connect the dots in order to bring a consistent and coherent narrative
    • Able to accurately digest large amounts of information and break down sophisticated problems
    • Strong in quantitative data analyses
    • Communicates in a compelling, persuasive, and impactful way

    About you

    Ideal experiences / Qualifications / capabilities

    • 8+ years proven track record in research/planning roles with a significant focus on strategic brand planning.
    • Evidence of sound quantitative analysis.
    • Insatiable curiosity for understanding consumers and the world they exist in, with evidence in applying this to drive brand growth
    • An ability to bring the future to today's world and roadmap actions to make it happen (within a commercial context)
    • An individual who has the ability to influence across senior levels in the Category and Brand Communities

    Working with us

    Flexibility

    This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

    Diversity statement

    Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

    We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

    Worker Type :

    Regular

    Primary Location:

    Madrid

    Additional Locations :

    Job Posting Start Date :

    About Us

    With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

    Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

    With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.

    DRINKiQ

    What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ

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