beBee background
Profesionales
>
Madrid
Belén Colmenarejo Alonso

Belén Colmenarejo Alonso

Marketing & Business Insights

Marketing / Publicidad / Relaciones Públicas

Madrid, Madrid

Social


Acerca de Belén Colmenarejo Alonso:

Looking for a new experience that  allows  me to   develop my skills and be a part of a team, in an environment based in dynamic relationships.

 

Currently, these are some of my main responsibilities in my job:

-Define the commercial strategy for the product based on the customer journey ,
understanding the current behaviours and mindset
- Design a Customer insights plan 360º that helps to challenge existing assumptions and identify critical business opportunities/risks, using available data and multivariable analyses: Customer profiling and segmentation, Competitive Intelligence insights, Sales evolution
- Design, execute, and deliver results of market research studies,and select most
appropriate methodology for data collection.
- Create robust product Sales Forecasts
- Encourage cross-functional working with the teams involved, ensuring with field roles the implementation of the brand plan strategy.
- Active role in the digital product strategy: create a consistent cross-channel User Experience

Experiencia

Brand Manager - Marketing & Business Insights
Roche Farma. | January 2021-  Present

- Define the commercial strategy for the product based on the customer journey ,
understanding the current behaviours and mindset
- Design a Customer insights plan 360º that helps to challenge existing assumptions and identify critical business opportunities/risks, using available data and multivariable analyses: Customer profiling and segmentation, Competitive Intelligence insights, Sales evolution
- Design, execute, and deliver results of market research studies,and select most
appropriate methodology for data collection.
- Create robust product Sales Forecasts
- Encourage cross-functional working with the teams involved, ensuring with field roles the implementation of the brand plan strategy.
- Active role in the digital product strategy: create a consistent cross-channel User Experience

 

Strategic Insights Manager

Roche Farma. | February 2018- December 2020


- Design, execute, and deliver results of market research studies
- Design a Customer insights plan that helps to challenge existing assumptions
- Make recommendations to the team, using available data: Customer profiling and 
segmentation; Monitoring social media, Sales evolution.

Roche Farma. | February 2018- December 2020
- Design, execute, and deliver results of market research studies
- Design a Customer insights plan that helps to challenge existing assumptions
- Make recommendations to the team, using available data: Customer profiling and 
segmentation; Monitoring social media, Sales evolution.

 

Business Controller
Roche Farma. | December 2013- January 2018


Finance Business Partner to Business Leads. Responsible for sales planning& 
budget supervision to enable effective decision making
January 2013- November 2013: Roche Internship Program in the Indirect 
Procurement Team, within the Finance Department

 

Educación

Universidad Autónoma de Madrid
Double degree in Law and Business Administration  | 2006-2012

 

Erasmus Programme in the Università degli studi di Pisa (Italy) 2009/2010
 

SATORI3 Institute | Máster en Transformación Organizacional | September 2019 - May 21
“Experiment the process of transformational work and gain understanding and capacity to extend a process of development within an organization"

Profesionales del mismo sector Marketing / Publicidad / Relaciones Públicas que Belén Colmenarejo Alonso

Profesionales de diferentes sectores cerca de Madrid, Madrid

Otros usuarios que se llaman Belén

Trabajos cerca de Madrid, Madrid

  • Godó Strategies Madrid, Community of Madrid

    Se busca un/a Ejecutivo/a Senior de Publicidad para liderar el desarrollo comercial en el sector salud. · ...

  • InboundCycle | Agencia Inbound Madrid, Community of Madrid

    Somos una empresa que busca un Inbound Marketing Account Executive para ayudar a nuestros clientes a crecer su negocio mediante marketing digital e implementación de CRM. · ...

  • JAKALA Madrid

    ¿Te gustaría comenzar tu carrera en el mundo de la consultoría estratégica, con un enfoque en marketing digital y tecnología? · En JAKALA Madrid estamos buscando incorporar a una persona con actitud proactiva, curiosidad y muchas ganas de aprender para unirse a nuestro equipo de ...