Belén Colmenarejo Alonso

Looking for a new experience that  allows  me to   develop my skills and be a part of a team, in an environment based in dynamic relationships.

Currently, these are some of my main responsibilities in my job:

-Define the commercial strategy for the product based on the customer journey ,
understanding the current behaviours and mindset
- Design a Customer insights plan 360º that helps to challenge existing assumptions and identify critical business opportunities/risks, using available data and multivariable analyses: Customer profiling and segmentation, Competitive Intelligence insights, Sales evolution
- Design, execute, and deliver results of market research studies,and select most
appropriate methodology for data collection.
- Create robust product Sales Forecasts
- Encourage cross-functional working with the teams involved, ensuring with field roles the implementation of the brand plan strategy.
- Active role in the digital product strategy: create a consistent cross-channel User Experience

Brand Manager - Marketing & Business Insights
Roche Farma. | January 2021-  Present

- Define the commercial strategy for the product based on the customer journey ,
understanding the current behaviours and mindset
- Design a Customer insights plan 360º that helps to challenge existing assumptions and identify critical business opportunities/risks, using available data and multivariable analyses: Customer profiling and segmentation, Competitive Intelligence insights, Sales evolution
- Design, execute, and deliver results of market research studies,and select most
appropriate methodology for data collection.
- Create robust product Sales Forecasts
- Encourage cross-functional working with the teams involved, ensuring with field roles the implementation of the brand plan strategy.
- Active role in the digital product strategy: create a consistent cross-channel User Experience

Strategic Insights Manager

Roche Farma. | February 2018- December 2020

- Design, execute, and deliver results of market research studies
- Design a Customer insights plan that helps to challenge existing assumptions
- Make recommendations to the team, using available data: Customer profiling and 
segmentation; Monitoring social media, Sales evolution.

Roche Farma. | February 2018- December 2020
- Design, execute, and deliver results of market research studies
- Design a Customer insights plan that helps to challenge existing assumptions
- Make recommendations to the team, using available data: Customer profiling and 
segmentation; Monitoring social media, Sales evolution.

Business Controller
Roche Farma. | December 2013- January 2018

Finance Business Partner to Business Leads. Responsible for sales planning& 
budget supervision to enable effective decision making
January 2013- November 2013: Roche Internship Program in the Indirect 
Procurement Team, within the Finance Department

Universidad Autónoma de Madrid
Double degree in Law and Business Administration  | 2006-2012

Erasmus Programme in the Università degli studi di Pisa (Italy) 2009/2010
 

SATORI3 Institute | Máster en Transformación Organizacional | September 2019 - May 21
“Experiment the process of transformational work and gain understanding and capacity to extend a process of development within an organization"