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Sales Market Development Specialist - Madrid, España - Hitachi Vantara Corporation
Descripción
General Information:
Develop, nurture, and achieve marketing qualified leads to shift to sales in the region; establish a pipeline of high-quality leads and opportunities within the Grid Automation Business Unit, striving to reach the qualitative and quantitative objectives for products, systems, and/or services profitably, surpassing sales goals, and guaranteeing customer satisfaction.
Your Responsibilities:
- Generate, nurture, and accomplish marketing qualified lead targets in the region to transition to sales
- Collaborate and foster relationships with sales representatives and sales leadership to progress leads through the pipeline to meet or exceed top-line goals
- Conduct research on targeted accounts and new contacts for prospecting using 3rd party data tools and solutions
- Acquire in-depth knowledge of GA's solution portfolio to facilitate effective regional lead generation
- Partner with stakeholders to establish marketing initiatives backed by outbound outreach
- Maintain regular updates in Salesforce to monitor lead qualification status and ensure precise reporting, while upholding the accuracy and integrity of data in the database
Requirements for the role:
- Personable, outgoing, and capable of starting conversations and communications in an engaging manner with a persistent drive to generate new leads and achieve objectives
- Proficiency in CRM and marketing automation tools; familiarity with Salesforce and Eloqua is advantageous
- Strong organizational and time management skills, coupled with exceptional listening and communication abilities, both written and verbal, and adept presentation skills
- Demonstrated capability to prospect through warm and cold call interactions via phone, email, tradeshows, and events to nurture and assess leads
- Ability to self-generate leads; recognize and research targeted accounts and personas through 3rd party tools and data solutions
- Establish connections with various decision makers and influencers at different levels
- Comprehend technical concepts, intricate solution portfolios, and competitive landscapes
- Align marketing funnel strategies and oversee sales cycles effectively
- Represent Hitachi Energy at tradeshows and events; Manage multiple tasks with meticulous attention to detail in a dynamic environment
Your background:
- Bachelor's degree in sales, marketing, or communications
- Two years of experience in outbound demand generation, business development, or sales prospecting supporting external sales teams with a proven track record of achieving outcomes
- Experience in industries like power grids, utilities, renewables, transportation, mining, or asset-intensive fields
- Proficiency in English and Spanish is required