Maria Bautista

Digitalization is not the future, it is the present. I am fascinated by the possibilities of the digital world, to discover and exploit all the opportunities it has to offer.

I decided to study a Double Degree in Marketing, Advertising and Public Relations to understand how business models work. I then expanded my knowledge with a degree in Business Administration and Management, achieving a multidisciplinary profile and being prepared to work in interdisciplinary teams.

SOY OLIVIA: Reporting Inter [ Jun 17 - Aug 17 ]

- First proposal of interesting profiles according to the company's needs

- Search for interesting profiles to include in the company's portfolio.

- Reporting on campaign results for brands.

- Organized the calendars of actions carried out by the most nationally quoted influencers.

- Corporate image (presentations, transfer documents, update information,..)

- Attended to the needs of the COO.

- Helped in all departments (from administrative to legal).

- Checked that the campaigns have been carried out correctly and compare the final results vs estimations

- Wrote a fashion blog about beauty and care tricks.

- Follow the latest digital trends and come up with fresh and innovative ideas.

🏆TOP ACHIEVEMENT: Elaborated a single, clear, complete and simple results report to collect influencers' actions (<64 own influencers).

GREEN CORNERS: E-commerce & Social Media Specialist [ Jul 18 - Dec 18 ]

- Responsible for the assets and copies on social media platforms (creation and managed).

- Uploaded and managed the own catalogue on the plattform (e-commerce provided by Shopify).

- Managed the media budget.

- Direct contact with suppliers and in charge of daily logistical issues.

- Customer services (mailing, solve incidents and promotions).

- Organized corporate events (Pop-ups, live shoppings and live instagrams).

- Search for new suppliers.

- Support in the creation of banners and attractive elements to incentivize purchases at key times of the year.

- Analyzing consumer behavior on the platform, creating B2C CRM journeys to ensure personalized communication.

- Implement communications in new communication channels (TikTok, Livechat,..).

🏆TOP ACHIEVEMENT: Detect a clear demand for family-related products by leading costumer services & Increase community of followers by 50% (22K-46K)

GREEN CORNERSS: ONLINE MARKETPLACE LEADER [ Dec 18 - July 20 ]

- Implementation and leadership of a new business model B2B.

- Head of the Online Marketplace (Managed more than 60 brands).

- Negotiation and continuous dialogue with the suppliers & Solve everyday problems involving brands B2B.

- Boost sales through interesting actions.

- Attracting new brands that shares the philosophy and values of Green Cornerss.

- Filter the sales of each brand and carry out the billing of each month.

- Analysis and implementation of actions for the brands.

- Responsible for the creative work and upload the content on digital platforms.

- Update and check the online refence catalogue.

- In direct contact with suppliers offering online e-commerce services.

🏆TOP ACHIEVEMENT: 40 loyal brands working properly, making Green Cornerss the platform where you can find all the products related to the quality family.

SKIMAS: Social Media Strategist Manager [ Oct 19 - Dec 20 ]

- Working on UX website, in order to make it more intuitive for the user.

- Created and managed all creative and communicative content on social platforms.

- Created and managed content for blogs and discussion forums.

- Prepared the creative work to attrack new clients.

- Customer services (mailing, solve incidents and promotions).

- Monthly report with follow-up of strategy and results.

- Penetration & loyalty strategies on social networks.

🏆TOP ACHIEVEMENT: Rebranding & Increased community on Instagram [ 1k-1.3k I +40% ], with 81% of the community being loyal.

FRHOT: Founder [ Sep 20 - May 21 ]

- Build a project from zero.

- Contacted and managed suppliers.

- Faced daily challenges with fast and effective solutions [ FBA Logistic Type].

- Introduced my products on Amazon [ Create an vendor seller account, enhance my catalogue, manage logistics with amazon and optimized my brand position on the platform].

- Responsible for the product design.

- Created a landing page with the catalogue, redirecting to Amazon web for purchase.

- Control report:  identifying user behavior [ Visits, purchase frequency, sales by promotion,...].

- Own manufacture, readjusting according to demand.

- Managed collaborations with influencers & sponsored freestylers. 

- Mix my two passions: Digital and sports.

🏆TOP ACHIEVEMENT: Sale of all stock on Amazon & Appearance in "EL MUNDO" newsletter sponsoring a crossing in Filomena [Madrid].

L´OREAL: Digital Transformation & Business Strategist Specialist Intern [ Jun 21-Sept 22 ]

- Optimize the B2B digital platform "XX"; managing the 4 brands of the DPP [Professional Products Division]: L'Oréal Professionnel, Kérastase, Redken, Shu Uemura and the most professional and complete business training with: Grow my Business.

- CRM B2B [ Creation of newsletters: content, form | Adapt communications to the target |Control of KPIS | Include slots in LPS & Brand-newsletters communications ].

- Media [ Budget management | Traffic media campaigns |Recruitment media campaigns |Facebook Lead Ads campaigns | Assets & copies creation for Spain and Portugal | BBLL management | Sweepstakes resolution and sending of sweepstakes ].

- KPIS control reports [ Through Power BI | Google Analytics | Datastudio | Database].

- Define audiences for CRM & MEDIA, creating personalized journeys in line with the rest of the division's communications.

- Creation and implementation of tools that enable field teams to include L´Oréal Access in their sales pitch, providing greater added value in the visit [ Link between education and commerce].

- Management and negotiation of exclusive spaces within the platform for large clients of the division [ Manager's role].

- Guide content specialists with detailed reports on the performance of each brand's content on the platform. 

🏆TOP ACHIEVEMENT: Create a detailed dahsboard to follow the main KPIS and have a clear view of user behavior on the platform & Create and provide simple documents to the comercial team to simplify processes and complete their sales pitch, increasing user activity on the platform.

CEU SAN PABLO UNIVERSITY: 

Bachelor of Business Administration 

Bachelor in Marketing and Commercial Management + Advertising & PR