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    Global Manager, Customer Engagement Data Mgmt - Madrid, España - Novartis

    Novartis
    Novartis Madrid, España

    hace 2 semanas

    Novartis background
    De jornada completa
    Descripción

    2023 will see Sandoz become a standalone organization As a global market leader in Generics and Biosimilar medicine, Sandoz is stepping forward from a position of strength Those joining Sandoz in the coming months will help shape the future of the company, its growth, innovation, culture and how Sandoz impacts the lives of millions.

    These will be careers with genuine impact This is one such role

    Are you ready to make a difference?

    Job Summary/Purpose :


    • The Customer Engagement team, as part of Sandoz Technology, is responsible for implementing and supporting the company's digital tools and platforms, such as customer relationship management (CRM) and marketing automation systems, e-commerce & HCP portals, and mobile applications, as well as the strategy of the company's omnichannel approach enabled by Data & Insights.
    • Reporting to the Global Customer Engagement Data & Insights Lead, the Global Manager for Customer Engagement Data Management and Integration will play a key role in the definition and implementation of the customer engagement data strategy. In particular, you will be responsible for setting up the reporting and analytic capability in collaboration with the Global Platform teams, enabling key use cases. You will play a pivotal role shaping the 360a view of the customer that enables personalized customer experience. On your role, you will ensure relevant data is available, accurate, and ready to generate actionable insights to support the design and execution of the business strategy.
    • You will require strong leadership and excel in change management, communication and cross-functional collaboration.
    Your Key Responsibilities

    Your responsibilities include, but not limited to:

    • Define and implement data management strategy and processes for the customer engagement space
    • Enable Customer 360o view, ensuring data integration across different data sources (internal and external) to allow generation of actionable insights that lead into personalization of customer experience.
    • Set up operating model to manage data assets creation (reports, dashboards...) to support business needs aligned with commercial strategy.
    • Implement self-service reporting strategy and ensure adoption across the organization.
    • Foster data harmonization and use of data standards, ensuring adherence to data governance policies and standards.
    • Ensure data quality, accuracy, and completeness across all customer engagement data sets.
    • Work with Customer Engagement sub domains to ensure data from different channels is integrated in the global data hub to support and improve Omnichannel Engagement strategy through insights generation.
    • Work with cross-functional teams to ensure relevant data sources are identified, properly integrated and available for reporting and analysis, to enable data-driven decision making.
    • Collaborate closely with Global Platform & Architectural teams to develop global data platforms, define reporting and analytical layers, ensuring they are fit for purpose and support business use cases.
    • Translate business requirements into use cases to define reporting and analytical layers leveraging global data platforms.
    • Analyze customer data to identify trends, insights, and opportunities for improving omnichannel engagement.
    • Carry out change management and communication activities to ensure adoption and engagement.
    • Ensure adherence to pharmaceutical industry regulations and compliance standards, working closely with the legal, compliance, security and regulatory teams.
    • Collaborate with external partners and vendors to enhance data & insights capabilities.
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