Carlo Alí Medina

Southern Europe CRM Manager | CRM Loyalty | Salesforce Marketing Cloud 09/2024 – 09/2025

Diageo – Johnnie Walker, Tanqueray, Baileys, Don Julio, etc

• CRM and Marketing Automation Management: Leading CRM initiatives in Southern Europe for Portugal, Spain, France, Italy and Greece, utilizing Salesforce Marketing Cloud to design, execute, and analyze email campaigns, cloud pages, and lead nurturing journeys.
• Data Strategy Development: Crafting a three-year strategic plan for data capture and lead nurturing, leveraging diverse sources such as festivals, restaurants, and bars, while focusing on QR codes and Marketing Automation to streamline the customer acquisition process.
• Customer Journey Creation: Designing and implementing customer journeys that transition from on-trade and off-trade environments into the omnichannel online ecosystem. This includes integrating data from physical touchpoints such as bars, restaurants, and retail stores, as well as event-based campaigns like concerts (e.g., Siloe in Toledo or Barcelona), to drive seamless engagement and lead generation online.
• Campaign Management: Coordinating cross-functional teams to create promotional email content and campaigns, ensuring alignment with brand guidelines, clear CTAs, and availability of stock on platforms.
• Collaboration and Coordination: Working with internal and external stakeholders, including marketing agencies, to deliver high-quality, data-driven marketing solutions.

Marketing Strategist & Salesforce Marketing Cloud Developer | Full-Stack Developer 07/2020 – 09/2024

GSEB GERMANY - ROWENTA, MOULINEX, TEFAL, KRUPS 

• My role merges communication, strategic planning, operational management, and technical skills (AmpScript, HTML, CSS, JS, SQL). 
• Enhancing user engagement and customer experience. 
• Execution: Implementing effective digital marketing strategies. 
• Meetings: Aligning digital marketing strategies with business goals and objectives & to garther business requirements in order to convert them into technical developments. 
• Targeted Communication: Sending out newsletters and developing subscriber-based use cases. SQL. 
• Data Analysis: Conducting data analysis for informed decision-making with Qlik View.
• Operational Management: Managing daily operations to support business activities. 
• Customer Journey & Automation: Implementing customer journey and marketing automation strategies. Journey Builder, Contact Builder, Automation Studio, Content Builder, Email Studio, Mobile. 
• Landing Page Management: Ensuring accuracy, compliance, and user experience in landing page content. Cloud Pages, HTML5, CSS3, JavaScript, AmpScript. Technical Development: HTML5, CSS3, JavaScript, AmpScript, SQL

Digital Marketing Manager| Inbound Marketing | Salesforce Marketing Cloud CRM 04/2018 to 07/2020

SATO EUROPE a RFID and labelling producercompany, Madrid – Spain

• Design and implement the annual marketing plan, incorporating a balanced mix of inbound (online channels) and outbound (contact center and events) strategies, along with integrated approaches to maximize market penetration and brand visibility.
• Develop and execute multichannel marketing strategies tailored to SATO's diverse product offerings.
• Lead digital marketing efforts, focusing on data-driven analysis and enhancing customer experience, to drive brand engagement and customer loyalty.
• Oversee digital lead generation initiatives, optimizing strategies to maximize lead generation.
• Act as a key supporter to the sales department, providing marketing insights and tools to aid in achieving sales targets.
• Manage the Salesforce Marketing Cloud CRM, leveraging its capabilities to streamline marketing operations and personalize customer interactions.
• Coordinate the implementation of Salesforce within various business partners, ensuring seamless integration and alignment with marketing strategies.
• Lead and mentor a team of 6 professionals specializing in UX/UI, Content Marketing, SEO/SEM, Social.

Growth Marketing Manager | CRM | Marketing Consultant | Account Manager 09/2015 to 04/2018

PDM a Multichannel MarketingAgency, Madrid - Spain

• Develop and implement comprehensive growth strategies aimed at enhancing brand visibility and customer acquisition across multiple channels.
• Utilize data analytics to identify trends, measure campaign effectiveness, and optimize marketing efforts for maximum ROI.
• Collaborate with cross-functional teams, including product, sales, and content departments, to ensure cohesive brand messaging and achieve business objectives.
• Lead A/B testing initiatives and conversion rate optimization (CRO) strategies to improve user experience and increase engagement.
• Oversee social media strategy, content marketing, SEO/SEM, and email campaigns to drive traffic and generate leads.
• Manage marketing budget efficiently, allocating resources to high-performing channels and initiatives.
• Manage and nurture long-term relationships with key clients, ensuring satisfaction and retention through exceptional service and tailored solutions.
• Identify growth opportunities within existing accounts, collaborating closely with internal teams to deliver added value and exceed client expectations.
• Monitor and analyze account performance, providing regular feedback and strategic recommendations to optimize client success and revenue generation.

Digital Marketing | InboundMarketing | CRM | Marketing Consultant 04/2012 to 07/2015

SOUNDBRANDING a Marketing Agency,Denmark - Aalborg

• Spearheaded inbound marketing initiatives, including website maintenance and SEO optimization, to ensure high visibility and engagement. Manage the creation and distribution of strategic written and audiovisual content, leveraging key keywords and monitoring performance through Google Analytics for both client-side and internal campaigns.
• Oversee AdWords, LinkedIn, Twitter, Email marketing, and landing page campaigns, ensuring cohesive and effective brand messaging across all digital platforms.
• Manage the CRM system, focusing on the maintenance of lead generation databases, design, debugging, and scoring processes to ensure data accuracy and effectiveness in tracking and converting leads from external sources.
• Drive business development efforts by proposing innovative business models that integrate sound and video offerings, significantly enhancing market offerings and customer engagement.
• Launch and manage "Let's Move You," a specialized enterprise in video marketing with sound identity, achieving a remarkable reduction in sales life cycle by over 80% (from 3 years to 4 months) without incurring direct costs.

Ironhack - Full-Stack Developer, WEB DEVELOPMENT
Oct 2023 - Apr 2024

• Learned HTML, CSS, JavaScript (ES6), NodeJS, ExpressJS, MongoDB, Mongoose, and ReactJS.
• Module 0: Prework offering up to 60 hours of remote preparation in HTML, CSS, and JavaScript.
• Module #1: Focuses on frontend, covering HTML5, CSS3, and JavaScript (ES6).
• Module #2: Backend module teaching NodeJS, Express, MongoDB, and Mongoose, along with mastering HTTP requests and API integration.
• Module #3: Frontend training with ReactJS, emphasizing single-page applications (SPAs) and full-stack app development.

CEOLEVEL - PMI ACP + Scrum Master, Project Management
May 2022 - May 2023

• Studied the following domains for PMI-ACP: Agile principles and mindset, value-driven delivery, stakeholder engagement, team performance, adaptive planning, problem detection and resolution, continuous improvement.
• Covered various topics such as Agile frameworks, Agile methods, user stories, product backlog, Agile estimating, testing in Agile, Agile metrics, risk management, Extreme Programming, Kanban, Scrum, and retrospectives.

ICEMD - Master's degree, Digital Marketing
2016 - 2018

• Achieved a grade of 9.4/10.
• Gained expertise in lead generation, lead nurturing, customer centricity, brand analytics, SEO, SEM, affiliate marketing, social media and content management, online strategic planning, sales CRM, Prestashop, social commerce, digital shopper marketing, logistics, customer care, e-commerce performance, customer experience management, omnichannel strategy, social experience, loyalty strategies, ROI analysis, customer social relationship management, online customer experience management, social analytics, web analytics, mobile analytics, remarketing, retargeting, inbound marketing, optimization process, and optimization costs associated with social e-commerce.

ESIC Business & Marketing School - Sales Management, Sales Strategy
2014 - 2015

• Achieved a grade of 7.9/10.
• Covered topics including general marketing strategies for sales, the role of the sales department within an organization, economic and financial sales management, sales planning, and sales strategies.

Groupe Ecole supérieure de Commerce de Dijon-Bourgogne, France - Business Management
2013 - 2014

• Grade: 17/20.
• Participated in an exchange program between the University College of Northern Denmark and ESC-Dijon.

University College of Northern Denmark - Business Management
2010 - 2014

• Grade: 10/12.