- Develop and execute annual activity and promotional plan for Horeca for distributors, chains and end users
- Suggest marketing budget to implement activity plan
- Lead new product launch efforts in segments including communication strategy, merchandising procurement, training tools and related activities
- In alignment with sales and Chocolate Academy define application concepts and campaigns for end users
- Define of a value proposition for the related segments in alignment with brand positioning and RTM
- Pre and post-launch analysis to drive improvement in the segments
- Align trade marketing communications strategies with regional and brand strategies and adapt global/regional tools to local market needs.
- Secure the proper brand positioning in local Fairs & Events participation
- Implement digital campaigns to improve digital brand awareness and leads
- Support Head of Trade Marketing by providing major insight of the segments to secure effective strategy across all segments
- Track market and segment trends and adjust strategies accordingly;
- Analyze and report progress against campaign goals and report on ROI;
- Monitor and analyze competitive activities within segment including price, promotion, new products introductions.
- 3+ years experience in trade marketing/ segment or channel marketing within the Horeca segment or Food industry
- Very strong "can-do" approach, detailed oriented organizer, capable of working autonomously;
- Ability to work efficiently under the time-pressure;
- Detail oriented with excellent administrative skills;
- Good communications and presentation skills. Skillful in communication on an executive level;
- Team player, enthusiastic and positive attitude
- University degree in Marketing or BA
- Advanced English in speaking, reading and writing. Spanish is a must
- Digital acumen
- Perfect MS Office knowledge and used to work with CRM (sales force preferred)
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Segment Marketer - Barcelona, España - Barry Callebaut
Descripción
Segment Marketer
Location:
Barcelona, ES, 8007
At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world's leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond
Barry Callebaut Iberica is looking for a temporary Segment Marketer
Is a temporary contract (6 months) to cover a maternity leave.
Within the push-pull strategy the segment trade marketer is responsible for the execution of the relevant trade marketing activity to support sales grow within the segment
Accountabilities:
Requirements:
At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we've experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.
If you want to learn more about Barry Callebaut, please find further information here.
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