- Plays a lead role in helping partners in UX and Product understand user needs and behaviors.
- Generates insights that both fuel ideation and evaluates designs, including understanding current state and behavior, as well as analyzing the impact of changes to the user experience.
- Investigates user behavior and user needs using empirical research methods such as logs analysis, survey research, path modeling, and regression analysis.
- Defines and measures quantitative UX topics, goals and metrics in collaboration with Experience Designers, Experience Architects, Data Scientists, Engineers and Product Managers.
- Gathers, analyzes and makes sense of UX data and usage metrics to better understand behavior. Generate essential inputs for designing useful, usable products that meet and exceed user needs.
- Works independently to design, execute and analyze quantitative research studies.
- Runs large-scale surveys, experimental design tests, statistical analyses, developing reports and building dashboards
- Uses methods and tools that include survey research, in-product testing, behavioral analytics, regression analysis, and logs analysis.
- Examines existing data and product designs to generate hypotheses and plans for high-impact research.
- Works with data teams to query and synthesize insights that support designers' or product managers' hypothesis
- Passionate about turning research insights into actionable recommendations
- Bachelor's degree in Human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, related field, or equivalent practical experience.
- 3+ years of product research experience in an applied setting
- Experience with descriptive, inferential, and multivariate statistics (e.g., t-test, correlations, regression analysis), and experimental design
- Experience with analyzing and presenting behavioral data from Adobe Analytics as well as user testing data from UserZoom and Optimal Workshop.
- Familiarity with survey design and analysis, ability to write eloquent, accessible surveys in user-friendly language that maximize learnings while minimizing cognitive load on respondents
- Experience designing, collecting and analyzing data from site intercepts
- Proficiency in statistical analysis software (such as SPSS, Qualtrics) and data visualization tools (Tableau, BigQuery),
- Ability to translate complex data into actionable insights and concrete recommendations for improving the user experience.
- Strong proficiency with G-suite products and experience with professional collaboration tools such as Jira, Miro, Confluence and Airtable.
- Comfortable in a hybrid working environment and know how to influence from a distance.
- Experience with industry standard digital product design tools (Figma, Adobe CC, Miro)
- Understanding of user-centered design principles
- Excellent written and verbal communication skills with the ability to present research findings and recommendations to both technical and non-technical stakeholders.
- 5 years of experience conducting UX research on products and working with executive leadership (e.g., Director level and above).
- Experience translating research findings into strategic narratives Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process.
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Senior Quantitative UX Researcher - El Prat de Llobregat, España - DOW JONES
Descripción
Description
: Senior Quantitative UX Researcher, Experience Research
Excellence in news demands excellence in our customers' experiences. Our Experience Group brings together teams covering Product, UX, Engineering, Operations and Data with a single purpose: to connect people to the news that matters most, when and where they need it, by creatively defining and building connected, innovative and sustainable experiences/products that are data informed and with a customer lens.
The Customer Insights team supports Dow Jones strategic goals and their implementation by providing end to end understanding of our markets, customers and products from market research to user testing to rapid testing. This role focuses on Dow Jones' Consumer and B2B business units which include The Wall Street Journal, Factiva, MarketWatch, Risk & Compliance and many others.
As a Quantitative UX Researcher, you will play a critical role in driving efforts to transform and improve users' digital experiences, using data & insights to inform product and UX priorities while maintaining a constant cycle of feedback and iteration to ensure progress. You'll combine skills in behavioral research design, statistical methods, and general programming to improve user experience.
This will be a highly collaborative role requiring partnerships with Experience Architecture, Experience Design, Customer Insights, Engineering, Operations, and Product teams as well as SMEs and partners across Dow Jones.
The Quantitative UX Researcher will report to the VP, Customer Insights.
Responsibilities:
Required Skill Set:
Preferred