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    Senior Global AdOps Executive - Madrid, España - Havas Media Group Spain

    Havas Media Group Spain
    Havas Media Group Spain Madrid, España

    hace 4 días

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    Descripción

    Description

    :

    Job Summary

    The Global Ad Operations Manager will join a team who is responsible for the correct set-up in adservers and/or adverification servers of digital campaigns for a wide range of large international clients managed within the Global Ad Operations Centre of Excellence in Madrid, Spain

    With functions including supervision of day-to-day trafficking of campaigns and client-side tagging, as well as troubleshooting or technical implementation issues, the role requires an excellent customer service orientation, supporting other Havas teams across planning and trading functions, to optimize campaigns and maximize advertising results.

    The role requires natural interest of understanding the overall set of ad technology platforms and inter-relationship between them to provide with best in breed approaches and solutions to the digital tracking and optimization of digital marketing campaigns for our Global clients.

    This will require daily interaction with internal teams such as digital media planning and analytics, external clients, and ad technology partners to ensure consistent and accurate delivery of all digital advertising campaigns.

    Mission & Responsibilities

  • Understand specificities of each client advertising stack and data collection ecosystem
  • Understand client objectives and how the agency delivers media strategies to accomplish them
  • Support media planning discussions regarding trafficking strategies and related measurement needs
  • Liaise with internal teams (planners and traders) to provide with best-in-class tracking implementations
  • Provide custom client solutions to specific tracking needs or campaign implementation (e.g. DCO)
  • Steward compliance of guidelines/standards for each client, updating documentation when applicable
  • Manages workload across team members, balancing demand and priorities across clients
  • Oversee the correct set-up of campaigns for each client following the correct guidelines/standards
  • Resolve issues questions about campaign set-up and trafficking with the team or 3rd parties
  • Liaise with planning teams, programmatic/social traders, or publishers) to troubleshoot issues
  • Liaise with 3rd party companies to find solutions or troubleshoots issues (tag management, consent, analytics, trading teams, publishers, ...)
  • Oversee trafficking processes and ensure ongoing compliance within Global team members
  • Support on training initiatives (both internally and with other AdOps teams or planning/trading teams)
  • Support to keep knowledge base and client related documentation always up to date
  • Support on building different tools to run and optimize execution of internal processes
  • Stays aware of the latest technologies to improve agency offering

    • Experience

  • +3 years of experience in ad operations, trafficking, and ad technologies in a Global media agency
  • International experience is a plus

    • Technical skills

  • Extensive experience with different adserving solutions (CM360, AdForm, Flashtalking)
  • Extensive experience with main adverification technologies (DoubleVerify, IntegralAdScience, MOAT)
  • Basic knowledge of tag management systems (e.g. Google Tag Manager, Tealium)
  • Broad understanding of analytics solutions (Google Analytics, Adobe Analytics, ...)
  • Broad understanding of other AdTech solutions: DSP, Social Platforms
  • Exposure to implementation of DCO with rich media solutions (e.g. Google Studio) is a plus
  • Exposure to Attention measurement partners (Lumen, Adelaide, Playground XYZ) is a plus
  • Exposure to other marketing platforms: DMPs, CDPs, CRMs is a plus
  • Basic knowledge of programing languages, mainly JavaScript and HTML
  • Basic knowledge of project management software (e.g. JIRA)

    • Soft skills & Competencies

  • Experience supervising AdOps/Trafficking teams
  • High level of the English language is a must, given the international aspect of the position
  • Strong communication skills
  • Team player who enjoys working in a collaborative, open environment
  • Excellent customer service focus and client-centric orientation
  • Highly motivated and full of initiative
  • Methodical, analytical mindset, well-organized, and detail-oriented
  • Strong data-driven culture / analytical abilities
  • Genuine curiosity to learn how things work

    • #LI-CO1

    Contract Type :

    Permanent

    Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

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