Global Adops Executive - Madrid, España - Havas Group

Havas Group

Empresa verificada

Madrid, España

hace 1 semana

Publicado por:

Isabel García

beBee Recruiter

Descripción

Hybrid

Agency:
Havas Media Group Spain

Job Description Summary:
Job Description Summary

Havas is one of the world's largest global communications groups, operating in over 100 countries.

The Group is made up of two major divisions:
Havas Creative Group and Havas Media Group.

We have a multi-disciplinary offering, united under one leadership, all in one building: advertising, media, data, technology, digital, social, mobile, CRM, UX, sports and entertainment, public relations, corporate communications, healthcare, design, research, employer branding and recruitment.

Our mission is to unite brands and people through meaningful connections, driving business success. We are the fastest growing of the global networks and have a challenger brand mentality.

We share one common purpose:
to bring media and creative closer together for the benefit of our clients.

Havas Media Global is a dedicated team supporting global clients across strategy, insight, media, creative and digital. The culture of our group is best described as dynamic, entrepreneurial, and collaborative.

We have a blue-chip client list including Hyundai, Kia, Jacobs Douwe Egberts, Harman and Telefonica.

We are solely immersed in global assignments and have the experience and understanding to fulfil the needs and challenges of global clients.

We believe in modelling team structures after those of our clients and are set up to meet the unique requirements of each, from centralised one-hub market management to more coordinated or decentralised needs, adding value by leveraging central and local media expertise and the totality of our clients' media investments.

Job Description:
Job Summary

The Global Ad Operations Executive will join a team who is responsible for the correct set-up and implementation in ad servers and/or ad verification servers of digital campaigns for a wide range of large international clients managed within the Global Ad Operations Hub in Madrid, Spain.

With functions including the day to day trafficking of campaigns and client-side tagging, as well as troubleshooting or technical implementation issues, the role requires an excellent customer service orientation, supporting planning and trading teams to optimize campaigns and maximize results.

The role requires natural interest of understanding the overall set of ad technology platforms and interrelationship between them to provide with best in breed approaches and solutions to the digital tracking and optimization of digital marketing campaigns for our Global clients.

This will require daily interaction with internal teams such as digital media planning and analytics, external clients, and ad technology partners to ensure consistent and accurate delivery of all digital advertising campaigns.

Mission & Responsibilities

Manage and traffic campaigns in different ad servers, mainly in CM, Sizmek and Adform
Understand client advertising stack and data collection ecosystem
Setup campaign in ad verification platforms (Double Verify, MOAT, Integral Ad Science)
QA implementation of ads to ensure they meet publisher specifications and ad server requirements
Troubleshoot ad or tag issues with publishers or ad tech partners
QA specific naming conventions or other implementation standards applicable by client
Understand client objectives and how the agency delivers media strategies to accomplish them
Implement ad servers post activity tags aligned with the tagging strategy and data layer definition
Provide custom client solutions to specific client tracking needs
Generate, QA, and troubleshoot implementation of conversion tags
Exposure to other marketing platforms (DSP, Social Platforms) to understand overall campaign setup
Liaise with internal teams (planners and traders) to provide with bestinclass tracking implementations
Liaise with 3rd party companies to find solutions or troubleshoots issues (tag management, consent, analytics, trading teams, publishers,)
Support on building different tools to run and optimize execution of internal processes
Support media planning discussions regarding trafficking strategies and related measurement needs
Support to keep knowledge base and client related documentation always up to date
Stay aware of the latest technologies to improve agency offering