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    Global Brand Strategy Execution Manager - España - CHEP

    CHEP
    CHEP España

    hace 1 semana

    CHEP background
    Descripción

    Global Brand Strategy Execution Manager page is loaded

    Global Brand Strategy Execution Manager

    Apply remote type Hybrid Remote locations London, UK Weybridge, Addlestone, UK Madrid, Spain time type Full time posted on Posted 2 Days Ago job requisition id JR16987

    CHEP helps move more goods to more people, in more places than any other organization on earth via our 300 million pallets, crates and containers. We employ 11,000 people and operate in more than 55 countries. Through our pioneering and sustainable share-and-reuse business model, the world's biggest brands trust us to help them transport their goods more efficiently, safely and with less environmental impact.

    What does that mean for you? You'll join an international organization big enough to take you anywhere, and small enough to get you there sooner. You'll help change how goods get to market and contribute to global sustainability. You'll be empowered to bring your authentic self to work and be surrounded by diverse and driven professionals. And you can maximize your work-life balance and flexibility through our Hybrid Work Model .

    Job Description

    Position Purpose

    The Brand Strategy Execution Manager plays a pivotal role in ensuring the effective implementation of brand strategies across all corporate channels and initiatives. This role involves coordinating with various departments to align brand messaging, monitoring brand performance metrics, and driving continuous improvement in brand execution.

    Responsible for ensuring that Brambles and its portfolio of brands, products, services, and product lines resonate with current or potential stakeholders (customers, employees, investors and other market players).

    Responsible for preparing Brand Health reports as well as keeping an eye on competitive and comparator companies in the marketplace so decisions can be made to best positioning our portfolio of current and future brands.

    Scope

    • Global responsibilities: 50 + countries
    • All Brambles Portfolio of Brands (existing and future)

    Major/Key Accountabilities

    • Create an amazing brand by ensuring a powerful, consistent brand experience across all touchpoints for all stakeholders
    • Provide mechanisms to prevent and effectively deal with brand queries, brand misuses or brand opportunities at group level within the scope of the Brand Governance process
    • Analyse reputation factors and measure brand reputation (for Brambles and all its portfolio of brands) and issue brand health reports with improvement recommendations to all brand aspects
    • Monitor and manage our brand positioning across online and traditional channels and keep track on how our brands resonate with our target audience thought brand reputation assessments and brand health maps.
    • Detect ongoing trends and mitigation options by collecting and analysing brand insights across all markets
    • Contribute to the brand's reputation by regularly reviewing information about our products and services, including physical branding, collaterals, search engines, social media and communities, blogs, and forums
    • Monitor and assess revised and new content to make improvement suggestions for SEO optimization
    • Submit regular reports to group and regional teams that support strategic decision making
    • Support regional / functional teams and brand agency in the creation and implementation of brand related initiatives
    • Drive the Brand Governance Process

    Qualifications

    Essential

    • Bachelor's Degree in Business Administration, Marketing, or other related field.

    Desirable

    • Recognised certification in marketing areas like market research and brand strategy
    • MBA with marketing specializationProject management certification

    Experience

    • 3 years' experience of working at the heart of a brand team, of which at least 1 year spent leading a brand transformation program
    • End-to-end experience of designing and delivering marketing governance processes in a matrix environment
    • Experience in data analysis and interpretation with demonstrated proficiency in data visualisation tools
    • Experience in driving high impact change

    Skills and Knowledge

    Technical Skills

    • Data analysis and interpretation
    • Proficiency in using marketing tools—as social media analytics, brand voice and writing tools, Semrush
    • Digital marketing skills such as search engine optimization, email marketing, and social media marketing
    • Understanding website design and development
    • Knowledge of consumer behavior and trends
    • Ability to track and measure Brand Performance Indicators

    Interpersonal Skills

    • Creativity and innovation
    • Excellent communication skills to convey brand messages and connect with target audiences effectively
    • Strong leadership abilities are necessary to guide teams and inspire them toward brand success
    • Effective strategic planning to set clear objectives and outline the path to achieving scale
    • Solid understanding of financial management for making informed decisions and optimizing brand resources
    • Ability to share and evolve the brand identity over time by understanding strategy pillars and learning from data and media listening
    • Curiosity and agility, constantly conducting thorough market research to gather valuable insights and stay informed about stakeholder preferences and industry trends

    Languages

    Essential: Fluent English

    Desirable : Any other languages will be consider a plus

    Preferred Education

    Bachelors - Business Administration/Management, Bachelors - Marketing

    Preferred Level of Work Experience

    3 - 5 years

    Remote Type

    Hybrid Remote

    We are an Equal Opportunity Employer, and we are committed to developing a diverse workforce in which everyone is treated fairly, with respect, and has the opportunity to contribute to business success while realizing his or her potential. This means harnessing the unique skills and experience that each individual brings and we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

    Individuals fraudulently misrepresenting themselves as Brambles or CHEP representatives have scheduled interviews and offered fraudulent employment opportunities with the intent to commit identity theft or solicit money. Brambles and CHEP never conduct interviews via online chat or request money as a term of employment. If you have a question as to the legitimacy of an interview or job offer, please contact us at

    About Us

    CHEP helps move more goods to more people, in more places than any other organization on earth via our 300 million pallets, crates and containers. We employ 11,000 people and operate in more than 55 countries. Through our pioneering and sustainable share-and-reuse business model, the world's biggest brands trust us to help them transport their goods more efficiently, safely and with less environmental impact.

    What does that mean for you? You'll join an international organization big enough to take you anywhere, and small enough to get you there sooner. You'll help change how goods get to market and contribute to global sustainability. You'll be empowered to bring your authentic self to work and be surrounded by diverse and driven professionals. And you can maximize your work-life balance and flexibility through our Hybrid Work Model , for available positions. #J-18808-Ljbffr
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