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ÁNGEL GÓMEZ DE HERAS

ÁNGEL GÓMEZ DE HERAS

𝗦𝗲𝗻𝗶𝗼𝗿 𝗖𝗥𝗠 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 | 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿

Servicios ofrecidos: SQL Developers , Google Play , Data Modeling Experts , Análisis de la web , Correo electrónico y automatización del marketing , Email Marketing , Análisis de datos , SQL , Google Analytics , Consultores de Google Analytics , Customer Journey , SMS , HTML , Google AdWords , Customer Loyalty/ Retention , CRM , Salesforce Marketing Cloud , Oracle SQL , Salesforce Consultants , Data Warehouse , Mobile marketing , Análisis / Datos / Estrategia / Planes , Team management , Expertos en automatización del marketing , Marketing digital , Database Clustering Consultants , Data Modeling Analysts , Consultores de Email Marketing , Data analysis , Digital communication , Diseñadores de Customer Journey

Tecnología / Internet

Barcelona, Barcelona
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Sobre ÁNGEL GÓMEZ DE HERAS:

As a Computer Science Engineer, I have been engaging in the Digital and Technology realm since 2006, including Retail 👗 (Fashion), Tourism ✈️ (Airlines/Transportation/Travel), Telecom 📱, and Entertainment 🕹️ (games, videos & apps) industries.

My working methodology has centered around mobile-first, data-driven, and personalization paradigms, which have parallelled my professional growth.

🔝 My skill set encompasses technical expertise, execution knowledge, and analytical and business know-how, offering business teams opportunities that others might not identify. Consequently, I consistently endeavour to anticipate, giving my team a competitive edge.

🧩 As an experienced, multi-faceted profile, I handle digital projects in a cross-functional way. I continually seek synergies between different teams to ensure "all pieces of the puzzle fit together". My tasks involve conceptualizing and analyzing projects holistically, identifying and studying data sources, creating comprehensive digital strategies, analyzing user behaviour for journeys and customizations, providing reports for decision-making, and troubleshooting issues pragmatically. Beyond my strategic knowledge, I can identify mutual relationships when you implement them.

✅ I have achieved my goals by taking on a high level of technical participation (frequently by self-learning), conducting daily research on digital trends, and making deep use of all the available resources/tools.

👥 My expertise in several fields makes me a highly adaptive professional, qualified to take on positions such as CRM Manager, Digital Marketing Manager, CDO, eCommerce Manager, or Data Analyst/Engineer.

📈🔛💰 In my prior positions, I have pushed data and customer insights to drive value for business units, designed strategies for more personalized and efficient campaigns, and executed them to boost engagement and reach results.

💪🏻 𝐌𝐀𝐈𝐍 𝐂𝐎𝐌𝐏𝐄𝐓𝐄𝐍𝐂𝐈𝐄𝐒

• A digital marketing plan that defines, designs, optimizes and tracks success with accuracy.
• Expert on Marketing Cloud tools to orchestrate campaigns: Salesforce Marketing Cloud and Oracle Responsys.
• Proficient in SQL queries, database modeling, and leveraging Data Warehouses.
• Definition of required data for Customer Data Platform (CDP) and CRM.
• Design and execution of Customer Lifecycle, and value proposition.
• Marketing Automation.
• Customize campaigns and web experiences with personalized components for a unique user experience.
• Engage & retain customers via CLTV, churn prevention, lead scoring & RFM analysis.
• Layout for Email Marketing: HTML + CSS.

Experiencia

Senior CRM Manager

  • MANGO
  • July 2021 - December 2022

Strategy and execution plan for delivering and personalization of long-scale multichannel campaigns, leading 10 members in Email and Mobile Marketing teams with impact in 125 markets and 25 million customers.

My team successfully achieved its goals, reaching a yearly online turnover of €140 million in 2022 by attribution last non-direct click, along with a high and consequent offline revenue in physical stores.

 

Data Value Management Lead

  • Air Europa
  • December 2017 - July 2021

Increase of online direct sales and CLTV by leveraging customer and business data, developing large-scale multi-channel campaigns, and delivering personalized offers.

The significance of the department grew highly with my performance, resulting in increased profitability and afterwards, the creation of a new department I led, reporting directly to the Sales Director (N-2 level).

 

Digital Growth & App Campaigns

  • Vodafone
  • October 2016 - December 2017

As part of a focused squad team within the Strategy and Digital Transformation unit, I was responsible for the installation, engagement, and retention of mobile platforms (mobile web & app) for self-care (My Vodafone).

Our team achieved over 65% of Vodafone's customers visiting monthly, being the first market to get it and setting a good practice guideline for other countries to replicate.

 

Head of User Acquisition

  • Gigigo
  • November 2013 - October 2016

 

Mobile Marketing & Web Analytics Specialist

  • Mobiground
  • January 2007 - February 2013

 

Software Developer

  • eBrain
  • September 2006 - January 2007

 

Research Internship Program for Postgraduate Students

  • Universidad de Alcalá in partnership with NOKIA
  • January 2005 - September 2006

Educación

Bachelor's Degree in Computer Information Systems

  • Universidad de Alcalá (Spain)
  • 2000-2004

Master's Degree (M.Sc.) in Computer Science Engineering

  • Universidad de Alcalá (Spain)
  • 2004-2006

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