Global Brand Lead Urology and Women´s Health - Madrid, España - Viatris

Viatris
Viatris
Empresa verificada
Madrid, España

hace 1 mes

Isabel García

Publicado por:

Isabel García

beBee Recruiter
Descripción
3818 Viatris Healthcare, S.L.

At VIATRIS, we see healthcare not as it is but as it should be.

We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

Viatris empowers people worldwide to live healthier at every stage of life.


We do so via:
Access - Providing high quality trusted medicines regardless of geography or circumstance;
Leadership - Advancing sustainable operations and innovative solutions to improve patient health; and

Partnership - Leveraging our collective expertise to connect people to products and services.

Every day, we rise to the challenge to make a difference, and here's how the Global Brand Lead role will make an impact:

Key responsibilities for this role include:

  • Leads the development and execution of global brand strategy, content, and global tactics for the assigned brands within a Therapeutic Area in scope for Global management in order to achieve revenue and profitability goals
  • Contributes to disease management opportunities to be developed inhouse or in-licensed
  • Manages globally prioritized brands under her/his responsibility
  • Cooperation with local markets, intra-functional marketing teams and selected cross/functional (e.g. medical and regulatory) on regular basis
  • Gather global commercial input on pipeline& BD opportunities for brands/TA in scope
  • Develop Brand strategy Create vision, Strategy, Primary Messaging (including early stage dev), creative content, develop campaigns, global tactics
  • Translates scientific data/messages into promotional messages and campaigns
  • Collaborate with the Regional MKTG teams to localize brand priorities
  • Review/Comment on the annual forecasting (PnL) incl tactical plans

The minimum qualifications for this role are:

  • Significant experience in pharma marketing experience for prescription medicines
  • Bachelor's degree
  • Business fluency in English; strong written and presentation skills.
  • Scientific/medical background is a plus
  • Experience working ex-Europe is a plus
  • Can lead an intra-functional marketing team (incl. digital, PR and regional marketing) with a broad variety of the above-mentioned tasks
  • Is a respected contributor and collaborator by regions/countries to have significant business impact on brands in focus. Entrepreneurial, proactive partnership
  • Sets an example for peers and intra-functional team members for achieving results with a focus on compliance


At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer.
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