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    Global Marketing and Business Development Lead – Healthcare and Life Sciences - Centro, España - Baker McKenzie

    Baker McKenzie
    Baker McKenzie Centro, España

    hace 3 semanas

    Default job background
    Descripción

    The Global Marketing and Business Development Lead Healthcare and Life Sciences (HLS) will be responsible for developing the go-to-market strategy, plan, and global BD & marketing programs for the Global Industry Group (the "Group"), working closely with the Global Steering Committee. Responsibilities : Client

    • Work with sector client teams to generate demand for high-value services and drive more profitable, institutionalized client relationships
    • Identity the target global clients within the sector
    • Utilize research and client intelligence to understand sector needs and the competitive landscape
    • Lead on strategic BD programs SCF initiatives
    • Provide input into high-value pitches in the sector

    GPG Marketing

    • Define the IG value proposition and communicate through core marketing materials and engaging campaigns and events
    • Establish a differentiated value proposition and associated messaging and integrate into core marketing materials
    • Create a core set of client-facing global marketing materials to include; global capability statements, pitch materials, a curated list of landmark deals and matters, case studies
    • Shape high-impact campaigns and events to deliver a pipeline of opportunities and ROI

    IG Solutions and Services

    • Develop distinctive client solution(s) to equip our partners to sell / capture high-value client work and establish the firm as counsel of choice
    • Focus on high-value growth opportunities
    • Collaborate across PGs / IGs to develop high-value sector focussed solutions
    • Lead on Identification and promotion-related experts and experience

    Brand and Profile

    • Raise the profile of the Firm internally and externally (thought leadership, seminars, etc.)
    • Develop high-impact campaigns to raise the profile of the group and selected lawyers
    • Lead on internal townhalls and strategic communications

    GIG Operations

    • Act as a strategic advisor to the IG Chair and provide coordination across KM, BD, and Client teams
    • Lead on SC engagement and priorities.
    • Manage business plan execution and prioritization
    • Manage IG budget and investments
    • Collaborate with regional / alliance teams on implementation

    Skills and Experience :

    • Significant post-qualification business development and / or marketing experience in a law firm or other business services organization.
    • Excellent English language skills (verbal and written) and the confidence to communicate in a multi-cultural, multi-level environment
    • Experience working directly with senior counterparts on strategy and execution
    • Management and influencing experience with direct reports
    • Excellent time management and organizing skills; ability to prioritize and manage time to meet deadlines
    • Strong word processing and spreadsheet skills

    #J-18808-Ljbffr
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