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    Associate Marketing Manager Italy - Barcelona, España - Partoo

    Partoo
    Partoo Barcelona, España

    hace 2 semanas

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    Descripción

    WHO ARE THEY? Partoo is a B2B SaaS scale-up dedicated to assisting local businesses, large companies, or SMEs in enhancing their connection with customers.

    To achieve this, they offer an all-in-one platform and diverse solutions focused on 3 core values: Get Found, Get Chosen, and Get Clients.

    They have created multiple products under these values that adapt to shifts in the customer journey:

    • Get Found
      • Presence: Sync store information on major platforms like Google, Facebook, and Waze, along with directories and GPS.
      • Store Locator: Assist customers in discovering suitable stores with up-to-date local data and custom filters on retailer websites.
      • Social Media: Manage posts on platforms such as Facebook, Google, and Instagram.
    • Get Chosen - Review
      • Centralize, respond to, and analyze customer reviews from Google and Facebook.
      • Booster: Obtain additional positive reviews on Google through SMS and QR codes.
    • Get Clients
      • Messages: Centralize and respond to chat messages from Google Business Messages, Messenger, and soon from Instagram, WhatsApp, etc.

    Role & Impact: The Italian market was established in 2018 from the Barcelona office and currently employs 18 people across sales, service, and marketing.

    Presently, the Italian market includes over 50 active customers across various sectors, necessitating the recruitment of a marketing specialist for this region.

    Missions of the Inbound-Growth Marketing Lead Generation:

    • Develop and organize lead generation campaigns organically and through paid channels.
    • Manage the SEM campaign budget effectively.
    • Write detailed reports for campaigns with strategic KPIs.
    • Create and translate content for blogs, articles, and eBooks.
    • Send newsletters to prospects and customer databases.
    • Publish landing pages via HubSpot.
    • Manage social media pages effectively.
    • Track KPIs from various channels.
    • Collaborate with other companies for marketing initiatives.
    • Participate in organizing events and webinars.
    • Contribute new ideas to enhance marketing performance.

    Requirements:

    • 2-3 years of marketing experience.
    • Native Italian with excellent English proficiency, Spanish and French knowledge is advantageous.
    • Expertise in inbound marketing, lead generation, SEO, marketing automation, and SEA.
    • Creativity in content creation.
    • Prior experience in a SaaS company or agency.

    Recruitment Process:

    • Interview with Talent Acquisition.
    • Case study assessment.
    • Interview with International Head of Marketing.
    • Interview with International Head of Sales.
    • Office meet & greet.

    Location:

    • Work from the Barcelona office.
    • Activities: Sports, book club, climbing, music lessons, seminars, etc.
    • Remote Working: 3 days per week and 6 weeks yearly from abroad after 1 year of service.
    • Holidays: 25 vacation days.
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