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Parets del Vallès

    Performance Marketing and Content Specialist - Parets del Vallès, España - Freudenberg

    Freudenberg
    Freudenberg Parets del Vallès, España

    Encontrado en: Talent DE C2 - hace 2 días

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    De jornada completa
    Descripción

    Empowering people, creating technology.

    Responsibilities:

    Key Responsibilities

  • Support in the development and implementation of PAID Digital Consideration and Conversion strategy
  • Build performance media campaigns in terms of set-up, media management and asset management
  • Orchestrate the digital customer journey (PAID, OWNED, SOCIAL) from planning to rollout in relevant channels of the digital funnel by identifying signals, that consumers are sending, and an excellent orchestration of their messaging
  • Track all media and search platforms (Google, Youtube, Meta) and campaign analytics from our brand and competition for agile improvement of assets and of future campaigns ensuring KPIs and ROI are met
  • Mirror the Social and low funnel activities in our website and -shops

    • Qualifications:

    Professional experience and education

  • 3 years of relevant professional experience in marketing, digital marketing, performance marketing ideally in a FMCG business or a media/digital agency
  • University degree in Business Administration with focus on marketing, digital media management, communication or similar
  • Proven track record in digital marketing and performance marketing
  • Category insights (FMCG, Non-food) as an advantage
  • Good technical knowledge of all relevant tools for analytics and data management
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