CRM Adtech Analyst - Barcelona, España - Glovo

Glovo

Empresa verificada

Barcelona, España

hace 1 semana

Publicado por:

Isabel García

beBee Recruiter

Descripción

If you're here, it's because you're looking for an
exciting ride.

A ride that will fuel up your ambitions to take on a
new challenge and stretch yourself beyond your comfort zone.

We'll deliver a
non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together.

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries. Every year, +200k merchants generate over 4B€ in sales through our platform and over 20M customers get their goods delivered in minutes.

Together we revolutionize the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology.

For us, every day is filled with purpose.

What makes our ride unique?
**Our culture and strong values.

We have an ''officefirst'' culture and we place collaboration at the center of everything we do
We have a nonvanilla personality and feedback mindset. We don't shy away from difficult conversations we see them as a gift
We work with high intensity and have fun along the way. We also celebrate the wins (a lot). We celebrate diversity in all its forms and foster an inclusive culture where everyone can bring their authentic selves to work.

**Our career development philosophy.

We are building a talent house of high performing teams and leaders. We invest in people who raise the bar and help others reach their full potential.
We take ownership of our career development. We don't believe in linear and predictable career paths we create the job of our dreams We embrace opportunities to move the needle and make an impact beyond our scope.

**Our commitment to being a force for good.

Our platform is an important economic tool for millions of people (customers, partners, couriers) and we are taking action to amplify our positive impact.
We invest in doing good by dedicating time and resources into social and environmental initiatives.
We have the ambition of being DIB role models across the tech industry. We are creating environments, systems, and processes that provide equal opportunities, break biases, and empower our communities.

We have a vision
:
To give everyone easy access to anything in their cities. And this is where your ride starts.

YOUR MISSION

As a CRM Technical Specialist, you will play a meaningful role in developing, implementing, and optimizing marketing automation strategies using the Braze platform.

You will collaborate closely with cross-functional teams including tech, analytics, marketing, design, and development to implement effective and personalized customer engagement.

THE JOURNEY

Work closely with CRM Marketing Specialists to understand program requirements and translate them into effective userpersonalised automation strategies using SQL and Braze
Conduct A/B testing and optimization of marketing automation workflows to improve campaign performance
Write and optimize liquid logic for dynamic content rendering and personalization within Braze
Customize templates, content blocks, and campaigns/canvas within the Braze platform
Gather business requirements and translate them into technical designs, solutions and prototypes
Stay up to date with industry trends, standard processes, and new features within marketing automation platforms
Help with integrations within platforms via SFTP, REST API and Webhooks
Help with segment and data extraction through SQL
Keep technical documentation up to date

What You Will Bring To The Ride

Bachelor's degree in Business, Marketing, Computer Science or a related field
Tech savvy with experience in developing and implementing marketing automation strategies using CRM platforms such as Braze, Marketo, Salesforce Marketing Cloud, Sailthru or Iterable
Familiarity with CRM systems and integration with marketing automation tools
Excellent problemsolving skills and the ability to troubleshoot technical issues related to marketing automation implementation
Intermediate/Advanced experience with SQL for data manipulation and extraction
Experience with HTML, CSS, and other programming languages is a must. Experience with responsive design is an advantage
Great communication skills and the ability to collaborate effectively with crossfunctional teams

Nice To Have