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    Senior Performance Marketing - Barcelona, España - Engel & Völkers

    Engel & Völkers
    Engel & Völkers Barcelona, España

    hace 4 días

    Engel & Völkers background
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    Descripción

    Senior Performance Marketing

    Barcelona

    · Publicada el 18 de marzo de

    Descripción

    As a senior performance marketing, you will be responsible for managing our performance marketing campaigns & paid channels (Paid Search, Paid Social) Ideally we are looking for someone who is hands on with setting up campaigns, analyzing and optimizing them.

    Strategic And Operational duties:

    • Own the strategic and operational aspects of digital campaigns
    • Establish the online digital strategy and help scale efficient online lead generation campaigns with excellent execution parameters aligning them to other Full Funnel media channels.
    • Ensure campaigns are executed based on best practices, powered with efficient optimization opportunities.
    • Implement a performance and reporting cadence including setting and tracking KPIs that lead to tangible business results, aligned with the global top funnel media team.
    • Set the annual perfomance lift strategy per market based on awareness trends in each market and configure campaign objectives accordingly.
    • Drive and lead budgeting/forecasting, vendor alignment, experimentation, short-term execution and long-term vision.

    What will you do?

    • Campaign planning, creation, setup and optimisation, analysis and exploring new opportunities for channel growth.
    • Test & iterate campaign types, paid channels to identify the best multi- channel mix
    • Carry out keyword research to ensure maximum profitability and high conversion rates.
    • Setting up automated tracking system in place (via tracking template)
    • A/B test campaigns to ensure maximum profitability.
    • Collaborate and work closely with Data, sales, product, and content teams.

    Tools

    • Google Analytics 4, Google Ads Editor (must know), Tableau, Advertising Platforms
    • Google Ads, Bing Ads, Meta Ads (Facebook + Instagram)

    Requisitos mínimos

    Your Experiences & Skills

    • At least 7+ years of work experience in a Growth/marketing role (ideally B2C model)
    • 4+ years experience in SEA
    • Fluent in Spanish & English
    • You are familiar with conversion goals (defining them) , offline conversion tracking & steering campaigns
    • Experience in managing multiple high spend accounts
    • Experience in data analysis (strong Excel skills (Pivot tables, VLOOKUPs etc.)
    • Expert understanding of working across paid social, display networks, native, Google Ads, publishers, and webinars
    • Highly technical, analytical and experimentation-driven;
    • You live and breathe: Audience selection, bidding strategies, attribution (web and mobile), tracking, incrementally testing, different ad formats
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