Yamila Rodriguez Teran

Data Analyst - Design-Thinker - Problem Solver - Detail Oriented

Total Duration3 yrs 2 mos

Advertising & Promotions Manager

Full-time

Nov 2019 – Dec 2020

- Handling the digital marketing campaign: SEO, SEM, email marketing
- Content creation (social media graphics / paid promotion graphics / flyers / announcements)
- Executed and monitored paid campaigns on Google Ads, Instagram and Facebook
- Maintain and monitor keywords, search results and search performance on Google Analytics
- Manage and update promotion landings/website (wordpress)
- Creating & implementing A/B testing campaigns

Content Creator & Marketing Communication Assistant

Full-time

Nov 2017 – Nov 2019

- Support marketing manager on the planning, implementing, and monitoring of marketing campaigns
- Monitor campaign efficiency and analyse trends
- Community Management (Instagram / Facebook)
- Keyword research and employ SEO practices to optimize content
- Content creation (social media graphics / paid promotion graphics / flyers / announcements)

Reporting Analyst for Possible Investors

Full-time

Apr 2017 – Nov 2017

- Monitored KPIs, and delivered post-campaign results analysis to investors
- Lead the data entry and SPA-ENG translations team
- Support sales department in reaching their goals through analysis
- Communicate the results of data analysis to CEO & investors
- Examine data reports to locate and resolve mistakes and identify changes

Data Analytics Bootcamp at Ironhack

Full time Bootcamp focused in:
- Data Analysis using Python (Pandas, NumPy & MatPlotLib) & MySQL
- Data Visualization (Tableau, Plotly, Seaborn)
- Data Cleaning, Data Wrangling, API and Web Scraping
- Task management and project time management in the Agile framework
- Build, Evaluate and Deploy Machine Learning Models and Pipelines (Scikit-Learn)
- Inferential Statistics and Business Intelligence