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    CRM & Retention Specialist - Barcelona, España - Cooltra

    Cooltra
    Default job background
    De jornada completa
    Descripción
    Tu objetivo principal será optimizar las interacciones y la satisfacción de nuestrxs usuarios/as mediante la gestión eficaz del software CRM de marketing (Bloomreach), análisis de datos, segmentación de clientes, optimización de flujos de trabajo, desarrollo de estrategias de comunicación y garantía de seguridad de datos personales.

    ¿Cuáles serán tus funciones?

  • Diseñar y ejecutar estrategias de marketing por correo electrónico y canal mobile (push-inapp) para fomentar la retención de usuarios/as.
  • Supervisar y mantener la base de datos de clientes, asegurando la calidad de los datos y la segmentación efectiva.
  • Analizar métricas de rendimiento, como tasas de apertura, tasas de clics y conversiones, para optimizar las campañas de CRM.
  • Asegurar el cumplimiento de las regulaciones de privacidad y consentimiento en todas las comunicaciones.
  • Realizar A/B test para optimizar variables como el contenido, el momento de envío y su posterior análisis.
  • Gestionar traducciones de contenido para las campañas.
  • Gestionar peticiones al departamento de Diseño para montar comunicaciones en el CRM.
  • Revisar minuciosamente cada comunicación antes de enviar.
  • Identificar oportunidades de mejora en las estrategias de CRM.

    ¿Qué requisitos debes cumplir?

  • Grado en Marketing, Ingeniería, ADE o similar.
  • Mínimo de 2 a 4 años de experiencia con CRM de Marketing (no de ventas). Si la experiencia es en Bloomreach es un plus.
  • Obligatorio: residir en Barcelona.

    Además, Valoraremos Muy Positivamente Si Cumples Estos Requisitos

  • Inglés: nivel B2.
  • Orientación al detalle: eres una persona interesada en que su trabajo salga de la forma más cuidadosa y eficiente posible.
  • Interés por los contenidos creativos. Si te gusta aportar ideas para promociones, loyalty plan, campañas de navidad, etc, es tu sitio

    ¿Qué te ofrecemos?

  • Organización multicultural e internacional
  • Flexibilidad horaria y tarde de los viernes libre.
  • Contrato indefinido y jornada completa, 40h semanales (Lun-Vie).
  • Adelanto de nómina con Payflow y retribución flexible con Cobee
  • Sistema híbrido (3 días en la oficina y 2 home office).
  • Café en la oficina con unas magníficas vistas a la playa
  • 50% de descuento en servicios Cooltra.
  • Muchas ofertas y descuentos gracias a nuestros partners.

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