Davide Menini Casanica

I am a specialist in generating business to increase sales. Throughout my 30 years of experience I have participated directly in developing marketing and sales departments, definition of effective marketing strategies and solutions, strategic plans, CRM implementation, digital transformation and influencer marketing, omnichannel, ecommerce. 

I contribute knowledge in the field of entrepreneurship, marketing and sales, from my blog comosevende.net I have started this blog, 13 years ago, for fun and because I am an analytical, curious, restless person and I like to share information and generate debate. I love learning and helping others learn. My first website was about the world of cats but previously I already wrote in reviews or participated in radio programs. For a time I was responsible for press and spokesperson for SOS racisme Barcelona

I am a professional with a high analytical capacity and adaptation to the environment. I am creative, imaginative, empathetic and disruptive, goal and market oriented.

I have left Italy at 20s, I have lived and worked in Morocco, Egypt and Syria as well as Italy and Spain. I do not rule out other changes in my life.

I am going for 30 years of marriage and I have a 16-year-old daughter of Chinese origin

When I start a project I strive to understand the true motivations of the client. I apply the SPIN technique so that the client tells me all the details of the project, their expectations, the reason why they want to start the project, their aspirations, their doubts, their fears, their barriers. In the projects I use different techniques, Blue Ocean, Ansoff Matrix or Business Model Canvas among others.

I provide innovation, I help envision new scenarios, identify market niches or design brand/product repositioning strategies as well as strategies to increase brand reputation.

All this thanks to my extensive experience in marketing, which I have been adapting to digital trends, and influencer marketing, influencer management applying Branding and branded content techniques. I love discovering, understanding, following and promoting the customer journey map.

My best strong point, honesty. If I see that I don't fit into a project or that the client doesn't see my solutions as useful, I step aside and make way. I consider this degree of trust and honesty very important. I don't like to perceive that I am grabbing and defending a chair.

That's why I'm also a knowmad