Francisco Escobar

hace 4 meses ·

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CV + Portafolio UX/UI

CV + Portafolio UX/UI

https //tinyurl. com/4ukefdbk Resume Francisco Escobar A. Design & Advertising User Experience Animation D francisco escobar 506 fe cr02@ of experience in the creative industry User Experience Design Web Design/User Interface Video & Character Animation Branding Photography Edition & Post production Bl eoucation Master's degree: Barcelona Technology School & Barcelona University + User Expenence D Licentiate degree: Véritas University. 16) Interaction Design Foundation + UX Desig f Languages nish (nat ghish (C2) STRENGTHS Diversity of worked themes and skills - Adag to mult s and Strategic planner and problem-solver | focus on solu diff proaches Eye for detail High-quality delivenes and visual QA Fast learner Responsible and proactive d smart to exceed LIENTS £5 Kimberty-Clark (0 (+506) 8978 4036 [J work experience 2023-2024. Freelance signer for clients like f specializing in sion and 1m, nline gaming, sg 2022-2023. Freelance UX/UI consultant Enhancement experiences through user resea practices, and actionable recomme dations 2017 - 2021. Hangar Worldwide (Critical Mass/BMW USA) Visual Designer. UX/UI for website ontent eation, and photo/video editing for w WUSA com 2016 - 2017. Despacho Cubas r omputer system UX Desigr 2015 - 2017. Liapela Branding and web desig 2015 - 2017. Media Institute of Design Lead Designer. Branding and web desig 2015-2016. 1BJ Holdings ject im 2014 - 2015. Why is the Moon Following Us? Animation director and senior designer 2013-2014 Zero Digital designer for chents like Kimb 2012 - 2013. Gelateria Gepetto Branding and advertising campaig 2012- 2017. Isidro Fernandez Calderon 1, ammation of environments 2011-2012. Todo a la Leda Branding & advertising 2011 - 2012. Guitarras 357 nage production and edition 2007, 2011. Silicon Rain/Hogares de Costa Rica 3D, motion graphics, and edition 2010. Cascanueces Dance Studio Design of digital environments & image edition 2009 - 2010. YFSE Org Archviz of “Parque Inteligente en el Parque de la Paz 2008, 2012. Escala 1:1 Architectural previsualizatios CriticalMass. RAKETECH liapela), 3 LE J wenn cow SS EJ AcHievements 2023. Selected to create several collaborations with LEGO 2022. Multiple expositions in London and the United Kingdom of the project Seuss and LEGO” 2019. Entry to the 10K LEGO Ideas Club. Review and interview by LEGO (Denmark) of the Mex for L ) Ideas 2018. Publication of Mexico City project in dozens of national and international media like ( TV News, The Brick Fa Chilar » Nac 2017. Creator of the campaign for the 1st Latin American City in Lego: Mexico City. Presentations to the Mexico ambassador, exposit 2014 from unda 2014. winning project video of Holcim Awards for Customer Excellence Awards. 2011. Selection of short film "La Selva” by Véntas University to be featured at Emme BE sortware User Interface + Figma Design / Edition / Video + Adobe Photoshop Adobe Illustr, Adobe Indesign Adobe Light Adobe After Effects om Adobe Premiere 3D/Animation + Autodesk Maya + 3D Studio Max + Pixologic Zbrush wings 30
UX/uUl Work (2017-2021) [4 [Ld Visual Desian a briefs and user requests while actively engaged in cross-functional meetings, presentations, brainstorming, and collaborative sessions. systems, visual concepts, design layouts or Outcome of the Product Pages crafted for www BMWUSA com (Screenshots of the Live Pages) functional sohutions, and Gregtive deliverables. + Ensuring visual quality aligns with the user experience and maintains brand consistency BMW Concept id Year End Event 2020BMW ia 2021BMW X3 The BMW Concept 4 BMW iX (2021) ———— 1)
UX/ui Work (2023-2024) [J Product Desian ogre es rae SlotJava and Raketech UX [UI processes. + Review prior findings and solutions for quality, Raketech/SlotJava a consolidate documentation/ processes + Support the website migration and proposing innovative solutions SlotJava Initiatives After completing a Dis 80 wovves —» 2B cuckwine —> TJ raga rreriey were selected to enhance key performance indi ry Phase, including Competitor Analysis and Heuristic Evaluation, specific initiatives ators (KPIs) related to engagement, conversion, and retention Migration Support Siotsava 1.0 (Live) Slotiava 1.5 The primary objective of the support was = @mnp aoe fz: QL OQ ~~ - . ca to offer guidelines and page references, eo “ PS LR ® p— incorporate parallel initiatives and Ee a teas rs E— ELCOME TQ — oy —-— Ene Sein : = ’ SLOTJAVA! ® previous work/ research, and assist in WELCOME TO WELCOMETO 2 0 transitioning to SlotJava 2.0, focusing on 3 SLOTJAVA! SLOTJAVA! [re—— cz pillars: come 0 Yet cor 0 oo wnt ow tov gs dg an p— 1 [ep —— USABILITY © 8 et ctr cass sot | Counos Sonus [E ®- LATEST SLOTS. Ln POP. /] JRE MOST POPULAR SLOTS i aT Cast 20 MAT HOTS THE TOP 3 RECOMMENDED CASINOS REFERENCE PAGES rT raphy 1 Typography 1. Homepage 2 6nd Ppa 3 CIE 2. free Slots 4 Elevations 3. Game Page 5 4. Casino Review 8 5. Slot Review on 8uttons News Software Platform | - mage Ratios Navigation 5 ©
A journey through some techniques, tools, assets, and deliverables in my UX/UI work. (The order depends on the process and iterations). set Francisco Escobar A. UX Work | | Product Design Motion Gaming Ease \quardian About the project The Stakeholder: Albora Technologies product «ot opportun m of 3 UX Designers The Strategy How can we ensure more gaming experiences using without increasing additional costs for users? Aquardian UX Process and Stages Research Plan The Outline The process defined the features, created o proof Problem Statement prototype ond 0 business model How might we help swimmers build their confidence ke them feel safer in the open water? Apasttorm ter ausy dmvces suavey. 8 INTERVIEWS 76 ANSWERS WITH GAMERS User Research & Market validation im I 65 % 92%: + Prevention °° 2 44% + Support im : - ’ el + Tools alan 508 Usability Testing [ 3 Main insights about swimmers: The Process Motion Gaming Aquardian The background Team Organization — Defining tools, dynamics, roles, schedules, methods — Creating files, projects, and channels: « Figma (organization) + Figma Jam & Miro (brainstorming) « Slack (communications) + Teams (meetings) « Canva (presentations) + Google Drive (folders, word documents) — Stablishing who are we, what we do, why do it Files of the project The Stakeholder — Client Research Understanding i) — Stakeholder Interview — Understanding the client, product, constraints FROM METERS SOFTWARE TO BASED CENTIMETERS SOLUTION — Define the project scope and goals STRATEGIC PARTNERS USES EXISTING HARDWARE Discover The Strategy — The Research Plan —y Gee — UX Process and Stages Who? What? When? Why? Business Problems Answers to User Problems key questions Activity Discover Define Develop Deliver Desk research Phase Research Synthesis Ideation Implementation The Stakeholder Qualitative Moderated Quantitative « Users problems « Theme statistics ( = « What is important to know Survey/Surveys of the topic « Threats Planning/writing questions « Behaviors Pilot Adjustments User interviews Sending out survey Understand ; Validate Evaluate Collecting and analyzing the data Problem Solution Script Space Space Pilot Adjustments Condit SiR eens Timeline 4 wosks 2weeks awosks ot 2-Sweeks Creating personas 5 Creating users flows B n i Pr 9 Assumptions Market validation Deliverables : (preview) Hypotheses Initial desk research Desk Research Initial desk research Background/theme research Initial benchmarking 4.2 UX Research . methodology and tools Experience research CELA, tetra) 4.5 User Research - Interview Primary Research — Conduct qualitative and quantitative research with potential users and specialists like: « Surveys « Focus Groups i 4.4 User Research - Survey Results gy « Interviews Gaming Pain Points We interviewed. PHYSICAL HEALTH Desk and User Research Insights — Analyze the data — Create codecs and clusters — Generate insights Survey Stats © 2%, rrr cso = The Market Ah ge Situation casuaLvs | & Competitors ranocone wo ones & haopent What the users said MOBILE AND NEW TECHNOLOGY AS A DISRUPTIVE ELEMENT CONSTANT ADAPTATION Explore Our Research and Key Findings Pain Points $ = OUTDATED CONSOLES User Research Findings 5. User Research Findings 53 User «Q 0.3 User Seavies. | a A Identify the key elements of the pain points and possible opportunities ~ Empathy map — User personas - user's needs User Journey Map DIFFICULTY FINDING THE RIGHT MATCH FOR GAMING EXPENSIVE CONSOLES OR GAMES UNPRECISE NO CONTROLLERS PORTABILITY ©) GAMING ADDICTION NOT ENOUGH MOBILE GAME VARIETY / SIMPLE GAMES OUTSIDE SAFETY ROOM SPACE / LOCALIZATION DATA / BATTERY USAGE Problem Statement + How might we? — Understand the key pain points — State the problem + hypothesis Having a plan before an emergency happens is A detay in the reapanse to help somecne het is drowning or in danger can mean the difference between fe snd death How might we help swimmers build their confidence and make them feel safer in the open water? — Define solution scope and goals Initial ideation process Denes Prout sper ence bm ports Ideate GAMING EXPERIENCE Amal, | | Bywowns a (el) That snes Alora) precise mm 124 Prototype v1 (Concept) EEE ack oes certs - Solution Definition . Cd ] > IP £ — NY] -e =) What we should consider Set Ideas - Brainstorming / ideation sessions — First vision of the solution — Scenarios / key moments Possible Scenarios — Prototype Concept User Flow 9.1 Minimum Viable Product — Features List + Prevention — Prioritizing our features = Minimum Viable Product + Support ~ — Minimum Lovable Product & Other Stages a + Tools nr oA Features Themes 9.5 Minimum Viable Product & Other Stages : > vie Stage 2 ETT ppt deen 10 Aegsarhan wmartersten —— er] [et == = ETN ) == Stage 3 — Te Business Strategy — UX/Ul Benchmark — Market Validation — The Market Ecosystem & Opportunity — Business Model Canvas & Map — Pricing Plan + Distribution Model — SWOT Analysis Company Insights 2 brant Pee 08 dros ST PPR The Market Opportunity $29.1 USD Billion for 2025 $3.4 Bn by 2023 Marketing information Ee Business model canvas 81 Companitors tect agrect) responses trom swimmers 65% SWOT information Prototype & Valida Prototype — Information Architecture — Taxonomy 12.2 Taxonomy 12.3 Wireflow — Human Factors Considerations Proof concept prototype ~ Smartwatch Application — Low-Fidelity Prototype — Mid-Fidelity Prototype — High-Fidelity Prototype Iteration Passes Reference: Play store Steam Apple Store 13.3 Main Screens 120000008 0Duounog THE MOST IMPORTANT according to GERMAN, test the value of the product, Proof of concept 13.5 High-Fidelity Prototype - Smartphone 13. Low/Mid-Fidelity Prototype 13.1 Low Fidelity Prototype sre Procsiyse v3 Information Architecture STAGE 1 MVP Add points of features 13.5 High-Fidelit: Main points of our solution 9 y Prototype - Smartphone 13.4 Smartwarch Prototype Testing — Heuristic evaluation 00 onogn [070006 07018 0] ~~ 0 Ooaoooo oa no 88/08] — Usability Test “a x = es ) = Research Goals Usability Test Plan Methodology & Timeline Participants recruitment Procedure Usability Test Findings & Recommendations Executive summary Prototype files 15.2 Usability Test Plan 2 N/A 15. Usability Testing Of smartwatch and smartphone Aquardian application (V2) Results from our Usability Testing DJ | § ps Results from our Usability Testing Go-to Market Strategy Marketing Plan 16.5 Actions. N= Campaign 16.4 Tactics — Brand Book Amocation: Roles and Responsibikties — Advertising Campaign aes m Weds Tear + Situation Analysis 5 + Objectives + Strategy Tactics + Actions Control 17. Product Roadmap & Growth 17.2 Product Roadmap 171 Goals and Metrics ) -— - b 2 - Execution Product Roadmap & Growth — Product Roadmap & Growth N/A + Goals & Metrics aries + Product Roadmap + Product Backlog = + Release Plan 17.3 Product Backlog NJ 17.4 Release Plan 4 UX/Ul Projects Francisco Escobar A.
Product Design P2PMarketData Campaign System Redesign (Phase) # pzovtsmservats SU = Woods Beer & Wine my Explore investments effortlessly, anywhere, anyti Sign up for our newsletter woses bow 4 wea Website Heuristic Evaluation Sys Tr ebsite's usability and user experience were assessed against established principles. Issues were identified, documented, and presented to stakeholders for iterative improvement at a later stage. = - - z - : - H om — — — ——ee [5 pre = - m-— proce friendly : cond: ucture. Given the ci cing user reseqrc structure throug - Information Architecture creatir UX/ui Work (2023) + The primary goal was to revamp the product's UX/UI to rival industry leaders, within the dynamic context of crowdtunding campaigns. Additionally, a rebranding effort v undertake give the brand a refreshed and professional look, aligning it standards contem, cary involved organizing a vast database of information into a user lexity of managing a large amount of dc ~ . careful planning was necessary. This included assessing the content, 1 content inventory, and refining the tant iterations.
UX/ul Work (2023) User-Centered Design + Benchmarking Information architecture Prototyping Data analysis, findings, and insights Recommendations Executive summary Morris Jenkins Website Initial user research on the Morris Jenkins website to prepare for a redesign proposal, including dis exploration, and analysis phases based on different constrains provided by the client CBent Consuttation Competitor Benchmardng WHO E Clear and Intstive Navigation Mobile Responsivaness Content Priosttization Accessmaity Compliance TE TE ee — pe
Ul Work (2023) [ J Desian Svstems eee ert system and comprehensive component library, meticulously crafted to align with both the existing live website and the brand Pa rke rs & sons 2 0 2 3 Tr XT consistency and cohesiveness across all digital assets while providing an adoptable framework for future design endeavors and enhancing overall user experience. Design System + The design system was meticulously crafted from the ground up, with only a handful of initial branding guidelines as a foundation The bulk of the design system was conceived and developed by me, with a strong focus on making it comprehensible to designers, developers, and stakeholders. It was presented in @ manner that facilitated easy understanding and implementation by all involved parties g 0 Component Library wourca es In Figma, leveraging the Atomic Design Methodology, the challenge was to recreate the website's user interface (UI) across three distinct breakpoints desktop, tablet, and mobile - with an unwavering commitment to achieving pixel- perfection through meticulous attention to detail
Business Design Vida Verde StartUp Challenge How might we help small businesses in Barcelona by improving their sustainability of production and packaging to make an impact on a larger scale within 1-2 years? Research Key Findings Methodology Strategy deation Solution Business Operating Moce Prototype Web Platform Find your products in one place Ux/ui Work (2021) + Discovery research + Opportunity and market validation + User research (Qualitative + Quantitative) + Data analysis, findings, and insights + Problem statement + solution ideation + Business strategy & financial model + Prototyping (Low/Mid/High fidelity) + Roadmap & growth ——— Vids @ verse na +1500 +1000 Connect your business : with eco-friendly suppliers 0 n ~ - Onde omnis iste natus error sit voluptatem.
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