Francisco Escobar

Senior UX/UI Designer - Product Designer

Barcelona, Barcelona

$A journey through some techniques, tools, assets, and deliverables in my UX/UI work. (The order depends on the process and iterations). set Francisco Escobar A. UX Work | | Product Design Motion Gaming Ease \quardian About the project The Stakeholder: Albora Technologies product «ot opportun m of 3 UX Designers The Strategy How can we ensure more gaming experiences using without increasing additional costs for users? Aquardian UX Process and Stages Research Plan The Outline The process defined the features, created o proof Problem Statement prototype ond 0 business model How might we help swimmers build their confidence ke them feel safer in the open water? Apasttorm ter ausy dmvces suavey. 8 INTERVIEWS 76 ANSWERS WITH GAMERS User Research & Market validation im I 65 % 92%: + Prevention °° 2 44% + Support im : - ’ el + Tools alan 508 Usability Testing [ 3 Main insights about swimmers: The Process Motion Gaming Aquardian The background Team Organization — Defining tools, dynamics, roles, schedules, methods — Creating files, projects, and channels: « Figma (organization) + Figma Jam & Miro (brainstorming) « Slack (communications) + Teams (meetings) « Canva (presentations) + Google Drive (folders, word documents) — Stablishing who are we, what we do, why do it Files of the project The Stakeholder — Client Research Understanding i) — Stakeholder Interview — Understanding the client, product, constraints FROM METERS SOFTWARE TO BASED CENTIMETERS SOLUTION — Define the project scope and goals STRATEGIC PARTNERS USES EXISTING HARDWARE Discover The Strategy — The Research Plan —y Gee — UX Process and Stages Who? What? When? Why? Business Problems Answers to User Problems key questions Activity Discover Define Develop Deliver Desk research Phase Research Synthesis Ideation Implementation The Stakeholder Qualitative Moderated Quantitative « Users problems « Theme statistics ( = « What is important to know Survey/Surveys of the topic « Threats Planning/writing questions « Behaviors Pilot Adjustments User interviews Sending out survey Understand ; Validate Evaluate Collecting and analyzing the data Problem Solution Script Space Space Pilot Adjustments Condit SiR eens Timeline 4 wosks 2weeks awosks ot 2-Sweeks Creating personas 5 Creating users flows B n i Pr 9 Assumptions Market validation Deliverables : (preview) Hypotheses Initial desk research Desk Research Initial desk research Background/theme research Initial benchmarking 4.2 UX Research . methodology and tools Experience research CELA, tetra) 4.5 User Research - Interview Primary Research — Conduct qualitative and quantitative research with potential users and specialists like: « Surveys « Focus Groups i 4.4 User Research - Survey Results gy « Interviews Gaming Pain Points We interviewed. PHYSICAL HEALTH Desk and User Research Insights — Analyze the data — Create codecs and clusters — Generate insights Survey Stats © 2%, rrr cso = The Market Ah ge Situation casuaLvs | & Competitors ranocone wo ones & haopent What the users said MOBILE AND NEW TECHNOLOGY AS A DISRUPTIVE ELEMENT CONSTANT ADAPTATION Explore Our Research and Key Findings Pain Points $ = OUTDATED CONSOLES User Research Findings 5. User Research Findings 53 User «Q 0.3 User Seavies. | a A Identify the key elements of the pain points and possible opportunities ~ Empathy map — User personas - user's needs User Journey Map DIFFICULTY FINDING THE RIGHT MATCH FOR GAMING EXPENSIVE CONSOLES OR GAMES UNPRECISE NO CONTROLLERS PORTABILITY ©) GAMING ADDICTION NOT ENOUGH MOBILE GAME VARIETY / SIMPLE GAMES OUTSIDE SAFETY ROOM SPACE / LOCALIZATION DATA / BATTERY USAGE Problem Statement + How might we? — Understand the key pain points — State the problem + hypothesis Having a plan before an emergency happens is A detay in the reapanse to help somecne het is drowning or in danger can mean the difference between fe snd death How might we help swimmers build their confidence and make them feel safer in the open water? — Define solution scope and goals Initial ideation process Denes Prout sper ence bm ports Ideate GAMING EXPERIENCE Amal, | | Bywowns a (el) That snes Alora) precise mm 124 Prototype v1 (Concept) EEE ack oes certs - Solution Definition . Cd ] > IP £ — NY] -e =) What we should consider Set Ideas - Brainstorming / ideation sessions — First vision of the solution — Scenarios / key moments Possible Scenarios — Prototype Concept User Flow 9.1 Minimum Viable Product — Features List + Prevention — Prioritizing our features = Minimum Viable Product + Support ~ — Minimum Lovable Product & Other Stages a + Tools nr oA Features Themes 9.5 Minimum Viable Product & Other Stages : > vie Stage 2 ETT ppt deen 10 Aegsarhan wmartersten —— er] [et == = ETN ) == Stage 3 — Te Business Strategy — UX/Ul Benchmark — Market Validation — The Market Ecosystem & Opportunity — Business Model Canvas & Map — Pricing Plan + Distribution Model — SWOT Analysis Company Insights 2 brant Pee 08 dros ST PPR The Market Opportunity $29.1 USD Billion for 2025 $3.4 Bn by 2023 Marketing information Ee Business model canvas 81 Companitors tect agrect) responses trom swimmers 65% SWOT information Prototype & Valida Prototype — Information Architecture — Taxonomy 12.2 Taxonomy 12.3 Wireflow — Human Factors Considerations Proof concept prototype ~ Smartwatch Application — Low-Fidelity Prototype — Mid-Fidelity Prototype — High-Fidelity Prototype Iteration Passes Reference: Play store Steam Apple Store 13.3 Main Screens 120000008 0Duounog THE MOST IMPORTANT according to GERMAN, test the value of the product, Proof of concept 13.5 High-Fidelity Prototype - Smartphone 13. Low/Mid-Fidelity Prototype 13.1 Low Fidelity Prototype sre Procsiyse v3 Information Architecture STAGE 1 MVP Add points of features 13.5 High-Fidelit: Main points of our solution 9 y Prototype - Smartphone 13.4 Smartwarch Prototype Testing — Heuristic evaluation 00 onogn [070006 07018 0] ~~ 0 Ooaoooo oa no 88/08] — Usability Test “a x = es ) = Research Goals Usability Test Plan Methodology & Timeline Participants recruitment Procedure Usability Test Findings & Recommendations Executive summary Prototype files 15.2 Usability Test Plan 2 N/A 15. Usability Testing Of smartwatch and smartphone Aquardian application (V2) Results from our Usability Testing DJ | § ps Results from our Usability Testing Go-to Market Strategy Marketing Plan 16.5 Actions. N= Campaign 16.4 Tactics — Brand Book Amocation: Roles and Responsibikties — Advertising Campaign aes m Weds Tear + Situation Analysis 5 + Objectives + Strategy Tactics + Actions Control 17. Product Roadmap & Growth 17.2 Product Roadmap 171 Goals and Metrics ) -— - b 2 - Execution Product Roadmap & Growth — Product Roadmap & Growth N/A + Goals & Metrics aries + Product Roadmap + Product Backlog = + Release Plan 17.3 Product Backlog NJ 17.4 Release Plan 4 UX/Ul Projects Francisco Escobar A.$

UX/ul Work (2023)

User-Centered Design

+ Benchmarking
Information architecture
Prototyping

Data analysis, findings, and insights
Recommendations

Executive summary

Morris Jenkins Website

Initial user research on the Morris Jenkins website to prepare for a redesign proposal, including dis
exploration, and analysis phases based on different constrains provided by the client

CBent Consuttation

Competitor Benchmardng

WHO E

Clear and Intstive Navigation
Mobile Responsivaness
Content Priosttization

Accessmaity Compliance

TE TE ee — pe

Business Design
Vida Verde StartUp

Challenge

How might we help small businesses in Barcelona by improving their
sustainability of production and packaging to make an impact on a
larger scale within 1-2 years?

Research

Key Findings

Methodology

Strategy

deation Solution Business Operating Moce

Prototype Web Platform

Find your products
in one place

Ux/ui Work (2021)

+ Discovery research

+ Opportunity and market validation

+ User research (Qualitative + Quantitative)
+ Data analysis, findings, and insights

+ Problem statement + solution ideation

+ Business strategy & financial model

+ Prototyping (Low/Mid/High fidelity)

+ Roadmap & growth

——— Vids @ verse na

+1500 +1000

Connect your business :
with eco-friendly
suppliers

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