Audience Architect - Madrid, España - Havas Group

Havas Group

Empresa verificada

Madrid, España

hace 3 semanas

Publicado por:

Isabel García

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Descripción

Hybrid

Agency:
Havas Media Group Spain

Job Description Summary:

The Audience Architect is responsible for ensuring the integrity and fidelity of the audience throughout the Mx system, starting with defining the Growth Target and developing audiences for Mx activations and measurement, in conjunction with Intelligence, Channel Experts and Data Analysts.

Job Description:
Mission & Responsibilities

Define target and develop audiences for Mx activations and measurement
Identify growth targets, leverage appropriate data sources to understand those targets, and support designing an audiencecentric approach to media planning
Analyze and synthesize ID and nonID based data, extracting actionable human insight from a range of proprietary and partner resources, including Havas Media's identitybased addressable audience platform, as well as syndicated survey data, social listening, and primary research
Support advanced segmentation projects, advising on attributes that can be used to define and buy audiences
Collaborate with other insights and strategy professionals to identify highpotential audiences for future growth, while maximizing return on current customers
Work closely with cross functional teams
With Mx Development teams, segment audiences for extracting insights and for optimizing media and messaging across both digital and nondigital channels
With Analytics, develop audience insight roadmaps to learn from media activations and refine the growth target

Previous Experience & Industry Background

3+ years professional experience in audience planning and development
Media, Marketing Research, Consultancy

Qualifications & Languages:

Bachelor's or Master's degree in Statistics, Marketing or Advertising
Languages: English (Fluent)

Soft skills & Competencies

Managing execution
Being authentic & open
Being flexible & adaptable
Consumer, media and brand insights
Data mining, analysis and segmentation using a range of first second, and thirdparty consumer datasets
IDbased and nonID based data
Knowledge of media buying platforms
Familiarity with crosschannel media planning
Core knowledge of Mx System

Technical skills

Business Intelligence & Analytics software (i.e. SAP, Oracle)
Data analysis programming (i.e. SQL)
Advertising technologies
Office software

Skills:

Contract Type:
Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.

We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.