Chief Marketing Officer UIU-601 - España - Selectra

Descripción

Selectra works hard to make the world cheaper, greener and simpler by offering home contracts comparison, subscription and management services.

Initially targeting energy price comparison, Selectra extended its focus to broadband and mobile plans as well as to insurance and banking.

In the long run, Selectra aims at becoming the spontaneous choice of consumers willing to gather all of their home contracts and recurring expenses into a single powerful management tool.

With over 1700 team members in 17 countries around the world, and over 270 millions visitors on its websites in 2021, Selectra is a leading European startup.

It is part of the French Tech 120 and has been ranked #99 fastest-growing French startups by LesEchos in 2021.

It has also been listed on multiple occasions in the Financial Times ranking of Europe's fastest-growing companies.

Working at Selectra is a stimulating experience as we try to only hire humble individuals having in common a real passion for their job as well as outstanding skills in their area of expertise.

Age and experience don't count as much as fast learning skills at Selectra, where young graduates often occupy top management positions.

We strive to stay away from frequent work cultures' flaws (useless meetings, bureaucracy, slowness. . ). We never leave unhealthy situations unattended.

In a nutshell, we create the conditions for a serene work environment where being kind and helpful to each other comes naturally, which we believe is a condition to attract the best talents and achieve high performance.

_ Your mission_:

As our CMO, you will be responsible for managing and scaling Selectra's Marketing team, driving marketing strategy, setting priorities, expanding capability, growing a world-class team while delivering on outcomes-oriented goals.

You will grow the company's €70M+ revenue base by working on providing outstanding digital acquisition to sustain our business.

You will have executive accountability for all our digital acquisition, and the content of our websites and ad copies. You will work closely with Selectra's executive team (CEO, CPO, COO, CTO, CHRO and CFO).

Responsibilities- Define the whole digital Marketing strategy, and execute it with the team, to fulfill and meet the company's KPIs/OKRs based on:The continuous analysis and improvement of our metrics at every level (most importantly: country / business units P&L;, leads, conversion, sales), and continuous collaboration with the Sales/Operations, and Product Departements.

Your discussions with other key team members,

such as country managers and business developersThe continuous analysis of our competition and digital marketing trends to make sure we always keep an edge over the competitionEffective brainstorming sessions that contribute to the generation of new ideas that push the boundaries of what's possible within the team.

The inputs and alignment with the rest of the C-Level:
COO, CPO, CTO, CEO, CHRO, CFO and deputy CEO.

Work with the Marketing Team and stakeholders to define the OKRs for the Marketing Teams to drive the achievement of the company's goals.

Work with Sales and Product to make sure that our product meets the right customers, appeal to them, have them convert and remain loyal.

Manage and grow the Marketing Team consisting of (1)

SEO part:
multiple teams of Content officers managed by Content managers and Deputy-content managers,
in charge of the websites and on-site SEO ; an international SEO team composed of SEO officers and a SEO Manager, in charge of off-site SEO; (2)

Paid acquisition:

an international paid acquisition team, composed of a Manager, and Account managers, working on SEA and SMA; (3) a marketing consulting team to help the different teams do their best, by:Defining their Career Path and Ladder.

Leading the follow-up and performance review processes. Mentoring the team on digital marketing best practices and techniques. Defining effective training programs. Coordinating and guiding them to make sure cross-functional team collaboration works well. Driving them towards the achievement of the OKRs defined. Communicating company goals, vision, outcome, planning and execution.

_ Our expectations towards Managers at Selectra_:
Let your team handle daily tasks, focus on structuration and business development.
Make responsibilities and project monitoring within your team transparent. Empty your timetable and be reactive. Work fast, and spend time on what makes a business difference. Don't grumble, take initiatives. Trust yourself, but still question yourself when necessary. Organize your work to deliver what you said you will deliver. Be demanding to yourself and to others. Say how you feel, don't let frustration pile up. Follow the Selectra way for management while finding your own style. #J-18808-Ljbffr