Yolanda Yebra Novo
Servicios ofrecidos: Redacción de podcasts , Inbound marketing , Branding , Marketing de contenidos , Marketing de contenidos , Asesoramiento de redacción , Servicios de redacción de discursos , Consultores de marca , Servicios de guías de estilo de marca , Contenido / Redacción de textos publicitarios , Edición de libros , Proofreading/Editing , Escritura profesional , Edición y corrección de textos , Redacción para redes sociales , Voz y tono de la marca , Conceptos / Ideas / Dirección , Edición de libros , Communication 360° , Editores , Communication strategy , Escritura de negocios , Estrategias creativas , Medios de comunicación social y servicios de relaciones públicas , Servicios de marketing de contenidos , Brand content , Redacción de contenidos , Escritura creativa , Corrección y edición de textos , Internal communication , Materiales y medios de comunicación , Servicios de redacción de libros y libros electrónicos , Print communication , Editorial strategy , Redacción y edición de contenidos
Sobre Yolanda Yebra Novo:
I have created and managed strategic external communication plans and B2B and B2C marketing content tactics for top-tier companies. My specializations are business communications, branded content for print, digital and audiovisual channels, media relations and spokespersons training.
One of my most important missions has been to promote international companies and institutions to preserve and boost their businesses and reputation, as for years I have been responsible for crisis communication plans and relations with journalists and opinion leaders.
I have provided strategic communication consulting services to corporations in various sectors, including health, energy, agriculture and livestock industry, engineering & construction, mining, and higher education, among others.
In addition to having managed and supervised multidisciplinary and cross-functional teams of communication consultants, journalists, publishers, editors, writers, designers, photographers, infographists, illustrators and proofreaders, I have had the responsibility of agenda setting, as well as budget assignment and control.
During my journalistic career I have worked in important newspapers, magazines, radio and television stations in Spain, Mexico and Argentina.
These experiences as a senior communications manager, editor-in-chief and correspondent have provided me with a broad knowledge of the society, culture, economy and politics of many countries.
Experiencia
SKILLS AND ABILITIES
- Expert in business communications, media relations, comprehensive communications.
- Marketing programs. Integrated multi-platform campaigns.
- Skill in handling omnichannel high valued content projects according to brand strategies.
- Successful unbranded and above brand content creation.
- Extensive knowledge of digital and non-digital channels.
- Business acumen. People management. Analytical. Innovative and creative work.
- Social media. SEO. KPI. SMART objectives. Data-driven decision making.
- Spanish (native). English (C1). Portuguese (B1).
PROFESSIONAL EXPERIENCE
Chief Executive Officer. EYCOR. September 2010 — Present.
- Directed the creation and implementation of B2B and B2C content strategies for marketing and corporate communications for 10+ top-tier organizations from various productive sectors, such as energy, health, agribusiness, foreign trade, higher education, civil engineering, and non-profit organizations, among others.
- Guided 23 clients take strategic decisions, with creativity, innovation, and expertise.
- Delivered 180+ projects and programs within agreed budget, time, and quality.
- Authored corporate publications (print, digital, and audiovisual).
- Coordinated the 14-member cross-functional team of publishers, editors, writers, designers, photographers, video producers, infographists, illustrators, proof-readers, and translators.
- Won 11 international awards, including the following: Stevie International Business; IPRA (International Public Relations Association); Communicator (Academy of Interactive & Visual Arts); Mercury Excellence, and Sabre.
Head of Institutional Communications. Cámara Española de Comercio de la República Argentina. October 2006 — December 2014.
- Led the communication strategy and media relations for the largest Spanish chamber of commerce outside Spain.
- Promoted interest in the 600+ partner companies, providing opportunities for additional exposure (marketing outlets, business credibility, community involvement).
- Created the institution's magazine ACTIVOS, which published 20 editions with 300+ topics.
Senior Director of the Corporate Communication División. LLYC (Llorente & Cuenca). August 2008 — August 2010.
- Planned and executed the corporate communication business plans for the Argentine offices of this Spanish communication, digital marketing, and public affairs consulting firm.
- Developed the communication strategy and ran the relations with the press for client companies (10+ accounts, mostly multinational firms), including crisis communication.
- Trained 15+ executive spokespersons.
- Led a team of 10 employees.
- Initiated the Digital Corporate Communications services.
Content Marketing Advisor. LLYC (Llorente & Cuenca). August 2006 — August 2008.
- Created branded and marketing content, and corporate publications for the consulting firm's key client multinational companies.
- Won 3 awards: Sabre, Stevie IBA, and Eikon.
Senior Staff Writer. PERFIL newspaper. March 2005 — February 2007.
- Wrote 120+ chronicles and research articles, and interviewed specialists on international politics, foreign policy, and economy for Argentine newspaper Perfil, the magazine publishing company ranking first in sales in Latin America.
Correspondent. CAMBIO magazine. September 2003 — May 2004.
- Worked as a correspondent in the Southern Cone for the Mexican edition of this weekly directed by Gabriel García Márquez, who was awarded the Nobel Prize for Literature in 1982.
- Authored research articles and chronicles, and interviewed experts for the World, Politics and Culture sections.
Head of Correspondents and Editor of International News. REFORMA newspaper. January 2000 — February 2003.
- Managed the 19 staff correspondents working abroad, as well as the team of 5 staff journalists based in Mexico City for the most influential news institution in Mexico.
- Lead background features, interviews, investigations, and special coverages.
- Reviewed and evaluated 156 special pieces to isolate pertinent facts and details in order to serve the public interest on an ethical basis.
- Programmed the international news agenda with the editors-in-chief of 11 sections.
- Selected the syndicated services (The New York Times, El País, among others).
- 1 award: Society for News Design (Category: Breaking News Topics, Editor’s choice).
Staff Writer. EL FINANCIERO newspaper. February 1998 — January 2000.
- Authored 40+ research articles, prospective pieces, and background features for this Mexican newspaper.
- Conducted international coverage for the Special Studies supplement and International, Business and Politics News.
Educación
Bachelor's Degree in Information Sciences, Journalism. Complutense University of Madrid, Spain.
Master's Degree in International Studies at Torcuato Di Tella University, Argentina. (Ongoing thesis).
Profesionales que compiten con Yolanda
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Profesionales del mismo sector Marketing / Publicidad / Relaciones Públicas que Yolanda Yebra Novo
Profesionales que ofrecen servicios de Redacción de podcasts
Profesionales que ofrecen servicios de Inbound marketing
Profesionales que ofrecen servicios de Branding
Profesionales que ofrecen servicios de Marketing de contenidos
Profesionales que ofrecen servicios de Marketing de contenidos
Profesionales que ofrecen servicios de Asesoramiento de redacción
Profesionales que ofrecen servicios de Servicios de redacción de discursos
Profesionales que ofrecen servicios de Consultores de marca
Profesionales que ofrecen servicios de Servicios de guías de estilo de marca
Profesionales que ofrecen servicios de Contenido / Redacción de textos publicitarios
Profesionales que ofrecen servicios de Edición de libros
Profesionales que ofrecen servicios de Proofreading/Editing
Profesionales que ofrecen servicios de Escritura profesional
Profesionales que ofrecen servicios de Edición y corrección de textos
Profesionales que ofrecen servicios de Redacción para redes sociales
Profesionales que ofrecen servicios de Voz y tono de la marca
Profesionales que ofrecen servicios de Conceptos / Ideas / Dirección
Profesionales que ofrecen servicios de Edición de libros
Profesionales que ofrecen servicios de Communication 360°
Profesionales que ofrecen servicios de Editores
Profesionales que ofrecen servicios de Communication strategy
Profesionales que ofrecen servicios de Escritura de negocios
Profesionales que ofrecen servicios de Estrategias creativas
Profesionales que ofrecen servicios de Medios de comunicación social y servicios de relaciones públicas
Profesionales que ofrecen servicios de Servicios de marketing de contenidos
Profesionales que ofrecen servicios de Brand content
Profesionales que ofrecen servicios de Redacción de contenidos
Profesionales que ofrecen servicios de Escritura creativa
Profesionales que ofrecen servicios de Corrección y edición de textos
Profesionales que ofrecen servicios de Materiales y medios de comunicación
Profesionales que ofrecen servicios de Servicios de redacción de libros y libros electrónicos
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Profesionales que ofrecen servicios de Editorial strategy
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