Adtech and Audience Manager - Madrid, España - Radisson Hotel Group, Madrid Office- Marketing & Digital

Radisson Hotel Group, Madrid Office- Marketing & Digital

Empresa verificada

Madrid, España

hace 2 semanas

Publicado por:

Isabel García

beBee Recruiter

Descripción

Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,100 hotels in operation and under development in 95+ countries.

The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can service ethos.

People are at the core of our business success and future.

Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time.

Together, we make Every Moment Matter.

We are now looking for
Adtec and Audience Manager to join our dynamic team here at Radisson Hotel Group

Responsibilities:

CDP Management:

Oversee the daytoday operation of the Customer Data Platform, ensuring data accuracy, completeness, and security.
Collaborate with IT and data teams to integrate and synchronise data from various sources into the CDP.
Develop and maintain customer profiles, segments, and personas within the CDP to enable personalised marketing campaigns.

Audience Management:

Define and implement audience strategies, including segmentation, targeting, and customer journey mapping.
Utilize audience insights to optimise marketing campaigns and tailor messaging to specific audience segments.
Continuously monitor audience performance and make datadriven adjustments to improve campaign effectiveness.

Adtech Integration and Optimization:

Work closely with Adtech platforms and tools to define tracking, tags, and pixels for accurate data collection.
Collaborate with vendors and internal teams to optimise Adtech setups and configurations.
Monitor ad performance, A/B testing, and conversion rates to identify opportunities for improvement.

Data Analysis and Reporting:

Conduct indepth customer data analysis to derive actionable insights and inform marketing strategies.
Prepare regular reports and dashboards to communicate key performance metrics and audience trends.
Identify opportunities for datadriven optimisations and enhancements in audience targeting and Adtech utilisation.

Collaboration and Cross-Functional Support:

Collaborate closely with marketing, IT, and data teams to ensure seamless integration of audience data.
Provide guidance and training to team members on audience management best practices and CDP usage.

Skills and Qualifications:

Bachelor's degree in Marketing, Data Science, Business, or a related field. Master's degree is a plus.
Proven experience of 1 or 2 years in managing a Customer Data Platform (CDP) and audience management in an Ecommerce or digital marketing context.
Strong understanding of Adtech tools, including ad servers, tracking systems, and data analytics platforms.
Proficiency in data analysis and visualisation tools (e.g., Google Analytics, Tableau, Power BI).
Knowledge of audience segmentation, profiling, and targeting strategies.
Familiarity with customer journey mapping and the ability to create personalised marketing campaigns.
Strong problemsolving skills and the ability to translate data insights into actionable recommendations.
Excellent communication and collaboration skills to work effectively with crossfunctional teams.
Detailoriented with a focus on data accuracy and security.
Experience in the hospitality or hotelling industry is a plus

- "Radisson Hotel Group is a leading hospitality company serving as a true host and best partner to guests, owners, business partners and talent. Our ten unique hotel brands offer award-winning and exceptional hotel experiences, originating from our strong Scandinavian heritage of design and innovation. Our brands embody our modern vision of hospitality, including authentic local tastes, stylish living design, unique locations and vibrant social scenes.

Radisson Hotel Group brings a refreshed commitment to hospitality leadership to meet the changing travel industry and the bespoke needs of our guests.

We provide exceptional service in all of our hotels across the globe and strive to deliver a hospitality experience that is beyond guest expectations.

"

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