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    Director Of Brand Communications - Islas Baleares, España - Iberostar Management, Sa.

    Iberostar Management, Sa.
    Iberostar Management, Sa. Islas Baleares, España

    hace 1 semana

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    Descripción
    At Iberostar we are looking for a Senior Brand Communications Director to join our Brand area based in Palma de Mallorca, Spain; but before knowing more about the position, we consider that it might be interesting for you to learn a little about us:

    • We are a 100% family business (specifically, a family of more than 30,000 employees).
    • We are operating in 35 countries and our headquarters is based in Palma de Mallorca.
    • Our values (Passion, Responsibility, Transparency, Creativity and Humility) are very important to us, all our actions are aligned with them.
    • We are pioneers in responsible tourism (Check out our Wave of Change movement to learn more).
    If this sounds interesting to you...

    maybe this is your place :
    )


    Iberostar Hotels & Resorts is looking for a Senior Brand Communications Director with proven experience in efficiently managing a diverse skilled communications team as well as external resources.

    With the main objective of developing a cohesive communication strategy to consumers with the purpose of increasing visibility and brand equity of Iberostar Hotels & Resorts in key origin markets, some more mature than others, in relevant consumer facing publications and channels.

    Reporting to the Chief Brand Officer, your main responsibilities will include:

    • To ensure a cohesive and coordinated approach to the consumer facing communication of Iberostar Hotels & Resorts across PR and Social Media channels ensuring they clearly convey the strategic pillars, brand promise and differentiators of the brand and its segments.
    • Awareness of international travel trends and best practices in PR.
    • To promote and help create storytelling opportunities derived from hotel experiences and destinations.
    • To lead a hybrid team to efficient management of external PR and social media agencies ensuring the delivery of high ROI by means of increased visibility for our brand, media coverage, engagement, and relevance for our hotels and destinations in the most suitable titles in key origin markets.
    • To select, contract and manage PR & social media agencies (when required) to reach the brand's communication objectives, implementing channel strategie that deliver brand visibility to the right audiences.
    • Ensure the quality and relevance of the content generated and distributed for the more aspirational selected hotels communicating their key differentiators, positioning and storytelling.
    • Evaluate, select and execute brand partnerships that increase Iberostar ́s brand equity, visibility and affinity to market.
    Who is the ideal person for this job?


    The ideal person for this role has a strategic vision, creativity and capacity to deliver on clear objectives are a must, excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.


    • Studies:
    Bachelor's degree in Marketing, Business Administration or similar.
    Valuable Master's degree in Brand Marketing.


    • Experience / Background:
    • 10 years of Experience similars roles leading the brand communications.
    Experience in travel, tourism or hospitality will be highly valued.
    Capacity to enter new markets and efficiently manage multiple PR agencies in different countries.

    Understanding of current social media trends, tools and strategies, and a strong network to discover, select and execute successful brand partnerships.


    • Languages:
    Bilingual Spanish/English.


    • Tools:
    Google Workspace G-Suite.


    Se ofrece Our proposal for you:
    We offer you the opportunity to be part of a great company and develop your career with us and enjoy:

    • Attractive salary package and company benefits.
    • You will be part of our Iberostar Vitality community, with access to a multitude of wellness activities.
    • Smart working: flexible working hours, hybridwork model (based in Palma de Mallorca).
    • Opportunity for progression and career growth within the company: variety of opportunities and projects that will allow you to develop your potential and grow professionally every day.
    • Work in an inspiring environment that is committed to people, values and a responsible tourism model.
    Sound challenging? We will be happy to provide you with more information about the position and learn more about your profile and expectations #WeAreIberostar
    #J-18808-Ljbffr
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