Group Marketing Manager Endo Emea - Madrid, España - Boston Scientific Corporation

Boston Scientific Corporation

Empresa verificada

Madrid, España

hace 1 semana

Publicado por:

Isabel García

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Descripción

Work mode:
Remote Global
Onsite Location(s):Madrid, M, ES
Additional Locations: Spain-Madrid; France-Île-de-France; Germany-Düsseldorf; Italy-Milan; US-MA-Marlborough; United Kingdom-Hemel Hempstead
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and highperforming employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing whatever your ambitions.
THIS ROLE CAN BE BASED IN ANY MADRID, MILAN, DUSSELDORF, PARIS, LONDON

Purpose Statement

To drive the achievement of business growth through focused market/competitive analysis and the provision of a long term strategic marketing plan in coordination with the region Management and US division / franchise counterparts.

This position is responsible for the elaboration, and the execution of the franchise portfolio Plan and it's respective demand planning, all new product launches as NPCE owner, market and customer insights expertise, and the implementation of Marketing excellence standards within his/her group.

Key Responsibilities

Leads the product launches while coordinating the different stakeholders that allow full NPCE process planning including Education, Sales Training, Supply Chain / Inventory forecasting, Sales forecasting, Product marketing, and Cluster / Country organization communication and collaboration.
Product pipeline meeting EMEA expectations (influencing portfolio and R&D)
Supply chain and Demand Planning
Market assessment models, assumptions, and opportunities
Price strategy and understanding trends, reimbursement and competitive position
Customer and Market insights for future needs (e.g. market research)
Upstream influence with Global in terms of prioritization under thorough HCP understanding
Management of End of life product and being the link for quality FA / CAPA
Market assessment qualitative insights confirming assumptions with KOLs
Setting up and managing a high impact KOL strategic scientific board to function as first to LME as part of Creating advocacy before full product launches, as well as a consulting board for mid to long term strategies in Education, Clinical, Promotional Campaigns, and Services and Solutions evaluation,
Capturing future trends from market, customers, and competition
Running VOC and expert meetings for Global portfolio and product development,
Point of collection from Competitive Intelligence and point of contact for Global
Conveys market needs and sales requirements to International Marketing team.
Knows the Business/Industry: Demonstrates a deep understanding of the medical devices sector, BSC's positioning in that market and the role of their product line in that positioning (and specifically for the respective countries). Translates that insight into appropriate actions
Knows the

Product Context:

Demonstrates depth as well breadth of knowledge of the anatomy, disease, technology, steps of procedures and competitive and regulatory environment for the products in the pipeline.

Stakeholder Management: Manages communication with key (EMEA) stakeholders to ensure effective implementation of customer programs and to ensure alignment and effective implementation of country strategies and implementation plans and choices. Establish and maintain relationships with key opinion leaders called Market Shapers.
Planning and Management: Designs and manages an efficient and effective work process for Product Manager. Reliably delivers relevant and valueadded outputs within agreed upon timelines.
Quality: As interface to Clients and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors. Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.

Knowledge & Experience:

Completed BA/BS undergraduate degree, with a marketing degree as a preference
MBA diploma will be valued
Experience in ENDO will be valued
Experience of managing and leading a team (performance management, training, coaching)
Demonstrates high level professional presentation and facilitation skills
Demonstrates ability to work with and manage crosscultural and virtual teams
Prior sales experience will be valued
Fluent in English. Other languages skills advantageous

Competencies & Behaviours: