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El Español Manuel Arroyo, Nuevo Vicepresidente Ejecutivo De Coca-Cola - Madrid, España - El Periódico
Descripción
1 Se lee en minutos Redacción Madrid 07 de diciembre del 2023 a las 16:15. Actualizada 08 de diciembre del 2023 a las 13:01La junta directiva de The Coca-Cola Company ha anunciado la elección de Manuel Arroyo como vicepresidente ejecutivo de la compañía estadounidense, a partir del 1 de enero de 2024, mientras que el ejecutivo español seguirá desempeñando sus funciones como director de marketing global, un cargo que ocupa desde enero de 2020.
El ejecutivo español es responsable de los equipos de categoría global; experiencia de marketing integrada, que incluye medios, marketing digital, diseño, activos de marketing, conocimientos humanos y desempeño de marketing; operaciones y capacidades de marketing; y la oficina de transformación de marketing, ha indicado la empresa.
Arroyo, que con anterioridad fue presidente de la división de Asia-Pacífico del fabricante de refrescos, se convirtió en enero de 2020 en director de marketing global de The Coca-Cola Company, a la que se incorporó en 1995.
El ejecutivo es miembro del directorio de Coca-Cola EuroPacific Partners y ha formado parte de los directorios de Coca-Cola Andina (Chile), ThainamThip (Tailandia) y Coca-Cola COFCO (China).
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