Head of Marketing and Communication - Valencia, España - ForwardKeys

ForwardKeys

Empresa verificada

Valencia, España

hace 3 semanas

Publicado por:

Isabel García

beBee Recruiter

Descripción

The Head of Marketing and Communication is responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth.

They oversee key aspects of the marketing function, including:

Market research and analysis related to Data-driven marketing activities
Marketing strategy development and execution
Brand management
Digital marketing
Partnerships
Media requests
Events

Your responsibilities will be:

Develop and execute a marketing strategy that aligns with the company's overall business goals and objectives.
Conduct market research and analysis to generate datadriven content to be shared with clients, partners and prospects.
Handle media and partner requests.
Develop partnerships.
Develop and manage brand positioning and messaging.
Oversee the development and execution of marketing campaigns.
Manage the marketing budget and track key performance indicators (KPIs).
Build and lead a highperforming marketing team.
Represent the company at industry events and conferences.
Collaborate with other departments to ensure alignment and effectiveness.
Personal skills and experience
Dataminded approach
Master's degree in marketing, business administration, or a related field
Full working proficiency in English and Spanish
7+ years of experience in marketing, with a proven track record of success in developing and executing marketing strategies
5+ years of experience in the travel sector
Strong understanding of marketing principles, best practices, and emerging trends
Excellent communication and presentation skills
Problemsolving and strategical mind
Proven proficiency in leading and inspiring teams.
Experience with marketing automation and CRM systems.
We offer
Full time, indefinite contract.
Competitive salary.
Be part of a fun, successful yet stable, young and exciting company.
Nice and dynamic working environment.
Flexible working hours.
Forward

Keys Fridays:
four working Fridays off per year.

Remote work.
Wellbeing activities: Pilates, Yoga and Osteopath.
English, Spanish classes.
Company story
Forward

Keys is an innovative travel analytics company. It was established in 2010 when the founders realised that the air reservation data used by airlines could serve every industry with an interest in global travellers. Since then, we have built an online platform through which our clients monitor and qualify traveller flows, map global demand and forecast travel trends. Our team now comprises over 100 people and continues to grow - and we are always looking to develop new datasets and products to help our clients understand the travel landscape.
Company culture

The working environment at ForwardKeys is international, challenging and flexible:

International because our employees come (and work) from all around the world, just like our clients.
Challenging is making the transition from a start-up to a bigger company, and everything that entails - from developing and selling new products to seeking and seizing new opportunities.
Flexible means we understand that doing your job well is more important than being in the office from 9 to 6. To ensure everyone is working towards the same goals, we have biannual company weeks during which we make sure to have fun.
Committed with equality

At Forwardkeys, equality is part of our DNA. We are committed to maintaining an inclusive and diverse workplace where all individuals are valued and respected. Employment decisions are made based on jobrelated criteria; regardless of sex, race, age, religion, disability, sexual orientation, or any other characteristic protected by law. We expressly reject any form of discrimination or harassment and encourage all employees to uphold our values of respect, fairness, and inclusivity.
The job location
You will have the possibility to partially work remotely from your most convenient location. Nevertheless, your presence in our Headquarters in Valencia, Spain will be linked to specific purposes, what we call "Key moments that matter." At times when it is valuable to bring people together, impacting the commitment, stickiness, productivity, and desired outcomes.
Intelligence & Marketing
Full working day.
Hybrid
Valencia***
ForwardKeys