Vp Marketing - Barcelona, España - Oyster

Oyster

Empresa verificada

Barcelona, España

hace 5 días

Publicado por:

Isabel García

beBee Recruiter

Descripción

One platform, a whole world of opportunity:

Right now, the best jobs are limited to people in a handful of the world's wealthiest cities, yet brilliant people are _everywhere_.

Driven to overturn the status quo and distribute opportunities equally around the world, Oyster launched its global employment platform to help companies hire, pay, and care for talent anywhere.

When it comes to global employment, we walk the walk. We're proof that companies don't need an office to create a highly-engaged culture.

Since the company's inception in January 2020, Oyster has:

Created a fullydistributed, vibrant team of 500+ employees across 60+ countries
Established a diverse leadership team and an employee base that's 60% female
Achieved one of the highest employee engagement scores in its class

Raised $150 million in Series C funding at a valuation of over $1 billion
Our momentum speaks to the power of global employment—and we're just getting started If you want to change the world with Oyster _and_ be empowered to work remotely while doing so, we'd love for you to apply

The Role:

Location:

While this position is posted in a specific location, all of Oyster's positions are fully remote and you can work from home.

Forever. That said, you must be located within +5 / -5 UTC timezones.

Oyster is looking for an experienced
Vice President (VP) of Marketing to lead a fully-distributed, remote team.

This is an exciting opportunity where you will be at the forefront of the future of work and have an opportunity to become a thought leader in this rapidly growing space.

Reporting to the CRO, the VP Marketing will play a key role in the revenue leadership team, enabling people through strategy, prioritisation, and excellent execution.

A core component of this hands-on role will be to drive the growth and diversification of revenue channels while prioritising Oyster's brand development & growth.

A key part of the role will be to develop and implement marketing strategies aligned with Oyster's goals and objectives.

This is a highly collaborative role that will build strong relationships with other business leaders including RevOps, Partnerships, Sales and Customer Success.

What you'll do:

Brand Strategy and Management:

Develop and execute a comprehensive brand strategy with an emphasis on owned and earned nonpaid media that reflects Oyster's values, mission, and unique selling proposition.
Ensure consistent brand messaging and visual identity across all channels and touchpoints.
Monitor and enhance brand perception through effective brand positioning, storytelling, and customer experience strategies.
Collaborate with the creative team to produce compelling brand assets and marketing collateral.

Revenue Diversification:

Identify and explore new revenue channels and business opportunities to drive revenue growth and reduce dependence on any single channel.
Develop and scale the partnerships and outbound marketing channels lead generation sources to complement Oyster's inbound and outbound marketing
Develop and execute strategic initiatives to expand Oyster's product and service offerings into new markets or industries.
Collaborate with crossfunctional teams to ensure alignment and successful implementation of revenue diversification strategies.

Marketing Strategy and Planning:

Conduct market research and analysis to identify target markets, customer needs, and competitive landscape for each revenue channel.
Develop short, medium and long term marketing team strategy, to be presented to Executive leadership
Create clear positioning and value propositions for Oyster's products and services within each revenue channel.
Make datadriven decisions to optimize strategies and improve ROI
Develop and execute a global strategy that drives revenue growth
Define marketing goals, KPIs, and budgets for each revenue channel, and regularly evaluate performance against targets.

Demand Generation and Lead Acquisition:

Own lead generation activities to support revenue growth across multiple channels.
Qualify and drive higher performance lead acquisition strategies, leveraging marketing automation tools and CRM systems.
Collaborate closely with the sales team to ensure alignment and provide support in lead nurturing and conversion for each revenue channel.

Team Leadership and Development:

Provide strong leadership to the marketing team, fostering a collaborative and highperformance culture.
Recruit, train, and develop marketing talent with expertise in revenue diversification and brand management.
Work with crossfunctional leadership team to ensure a culture of sharing best practices across multiple disciplines and teams and ensure internal processes are optimized
Set clear objectives, provide feedback, and conduct performance evaluations.
Stay updated with industry trends, emerging technologies, and best practices to drive innova