Digital Marketing Consultant - Barcelona, España - McKinsey & Company

McKinsey & Company

Empresa verificada

Barcelona, España

hace 1 semana

Publicado por:

Isabel García

beBee Recruiter

Who You'll Work With:

Applications close on February 16th 2023.

You'll work with McKinsey Digital based in Madrid or Barcelona.
McKinsey Digital brings together the best of firm's digital capabilities to help our clients use digital technology to transform their businesses. As part of this group, you'll join a global team working on the modernization of the marketing technology and data stack, advanced measurement and analytics, and the intersection of technology and the marketing operating model.
You'll typically work on projects across all industries and will be fully integrated with the rest of our global firm. You'll work with colleagues from across the firm to help our clients deliver breakthrough experiences to unlock value in new ways driven by data and technology. You'll also have the opportunity to plug into exciting large scale marketing and digital transformations.

What You'll Do:

You will develop and deliver specific performance marketing strategies and programs that accelerate customer acquisition and customer value across channels. This will entail making daily optimization recommendations and at times may also include campaign ops within the adtech / martech platforms.
You will also contribute to defining the implications to the client operating model, new roles and organization implications and operating processes. You will contribute to the strategies and solutions for marketing technology. Leveraging your expertise, you'll help to advance McKinsey's overall knowledge base by contributing to and expanding our diagnostic and assessment toolkit and approaches. You will also develop new frameworks, approaches and techniques in addition to building on existing ones.

Qualifications:

Bachelor's degree; advanced degree preferred
3+ years of experience assessing, architecting and delivering marketing technology, data and analytics solutions to clients at scale
Prior experience in management consulting preferred
Deep understanding of and thought leadership around the marketing technology and adtech landscape and players
Hands on experience with leading marketing cloud platforms and leading point solutions skewing towards data activation and campaign activation
General understanding of adtech, including integration with DSP's and bidding engines
Experience that includes managing 1st and 3rd party data and use of customer data platforms, DMP's, A/B testing, cross channel campaign management, and decisioning engines
Experience in leading evaluations and vendor selection, including writing business requirements
Datadriven thinker and problem solver
Comfortable working with business, IT, and marketing stakeholders
Ability to think quickly and critically on a broad range of marketing technology and digital marketing topics across various verticals
Strategy oriented, with deep expertise in business and wide knowledge in enterprise management and superior level of problem solving
Excellent written and verbal communication skills; ability to communicate with senior marketing leaders and Clevel executives
Professional attitude and service orientation; team player
Willingness to travel internationally
Proficiency in English and Spanish