Tiri Imogen

Results-driven Account / Production Manager with a strong background in client relationship management and staff development. Secured exclusive casting contracts with high-profile clients, exceeding revenue targets by 22%. Retained international client for 3 years running, increasing their annual advertising spend and diversifying services to match clients’ needs. Skilled in budgeting, project scheduling and leading teams. Proven ability to develop innovative training programs and drive business success. 

Senior Production / Account Manager, Wordley Creative - November 2019 - June 2024: 

• Managed integrated campaigns (TV, VoD, Online, Print, and Social) for diverse clients, ensuring high levels of client satisfaction (Clients included: Emma, Glasses Direct, Screwfix).
• Produced client accounts by interpreting briefs, managing budgets, and overseeing project schedules to ensure timely and successful delivery.
• Developed tailored content strategies, including script writing, translations, and adaptations, to meet the specific needs of UK audiences.
• Led all aspects of offline, online, GFX, and audio post-production to deliver high-quality results that exceeded client expectations.
• Directed voiceover sessions, audio mixes and casting sessions, ensuring top-notch quality and alignment with client requirements.
• Oversaw shoot management, including location contracts, filming permissions, and crew bookings, to ensure seamless execution of production projects.
• Negotiated casting agreements, managed contracting and ensured compliance with child licensing regulations.
• Handled data and asset management, maintaining accurate records and ensuring secure handling of client information.
• Implemented and optimized remote working practices and workflows, enhancing team efficiency and client communication.

Head of Wales and South-West Account Management, Mad Dog 2020 Casting - September 2018 - November 2019: 

• Developed and implemented strategic plans to build the 'Commercials' casting sector of the business, driving significant growth and customer engagement.
• Exceeded annual revenue targets by 22% through effective client relationship management and strategic planning.
• Secured exclusive contracts with high-profile clients such as Netflix’s Sex Education, BBC’s Doctor Who, and His Dark Materials, enhancing the company’s market position and client portfolio.
• Recruited, onboarded, and managed a team of employees across nationwide offices, ensuring alignment with customer success goals and delivering consistent client satisfaction.
• Set and monitored company KRAs and KPIs, developed fee scales and managed sector-by-sector revenue to ensure overall business growth and client success.
• Designed and facilitated university internship programs, contributing to talent development and future client success initiatives.

Senior Project Manager, Mad Dog 2020 Casting - January - September 2018: 

• Sourced and recruited in-vision and VO artists for TV, film and commercial campaigns.
• Led on-set crowd management.
• Built roster of returning clients through outreach and networking.
• Developed in-house training for internal CHITS app (invoicing system).
• Interpreted casting briefs, sourced new talent, held open casting sessions.
• Oversaw actors’ working regulations, liaising with Equity and BECTU.
• Ran monthly artist registration sessions, key photography, database logging, identity and background checks.

Senior Production Coordinator / Production Manager, Wordley Creative - August 2014 - December 2017 

KS2 Primary School Teacher, Chester Park Junior School August 2014 - December 2017

University of West England: Post Graduate Certificate of Education (with French Specialism). QTS Awarded. 

University of Leeds: Theatre and Performance BA Hons