Laura Almolda López

English and Spanish bilingual Sales Development professional, with over 15 years of B2C and B2B international experience working in the UK from grass root, spanning property/real estate sales development with a background in Digital Marketing, Fundraising & Account Management. Adept at outperforming all targets presented as a top sales achiever, utilising creativity and strong digital marketing to generate leads and close deals in line with business objectives and set KPIs, delivering exemplary outcomes whilst maintaining customer satisfaction throughout the sales lifecycle. A champion of innovative proactivity, demonstrating confidence in client relationship management and building trusted relationships to progress & convert leads. A proven history of exceeding expectations through an empowering and inspirational work ethic.

    Sales Advisor                                                                                                                            2019 – 2021

    Barratt Homes – Property/Construction, UK

key achievements

• Surpassed all annual and quarterly sales and contract exchange targets.
• Successfully converted 1 in 3 leads into a sale.
• Delivered best new site development launch in the company’s history with 3 properties sold during the morning of launch, and 5 more over the following 6 weeks, totalling over £3M.
• Sold all 2021 properties off-plan within the first 5 months of the year.
• Successfully sold ahead of target the final 5 properties on site over 4 months, totalling over £1M.
• 80% success rate of contract exchange within targeted 28 days through skilful facilitation of client and partner solicitors to complete their actions on time.
• Converted 90% of clients to use recommended legal and financial partners.

responsibilities

• Sell one property every two weeks.
• All client facing sales and query activities including liaison and coordination with construction, technical, legal and marketing to finalise property specification, property build and legal completions on time.
• Strategically identified opportunities in order to maximise sales and convert cold leads into hot leads.
• Supervised and drove forward the conveyance process following up weekly with Solicitors and Financial Advisors, updating the clients regularly to enable exchanging contracts within targets 28 day period.
• Reviewed, filtered and identified cold, warm and hot leads, driving conversions to surpass sales targets.
• Placed orders for kitchens, white goods, flooring, wardrobes & lighting for construction within deadlines.
• Maintained an optimise and effective CRM system, updating all relevant information as required.
• Main point of contact for all clients, construction and technical.

    Digital Marketing Coach (Freelance)                                                                                    2016 - 2018

    Google Digital Garage, Cardiff, UK

key achievements & responsibilities

• Delivered digital marketing training to over 1,500 SME’s, individuals, charities and government officials to optimise their business performance including 1:1 sessions.
• Managed a diverse team of 6 multidisciplinary professionals, analysing and identifying client needs to offer effective digital marketing solutions to their businesses.
• Delivered public speaking and presentations to groups of up to 50 people, three times a day.

    Account Manager / Fundraiser (Freelance)                                                                         2011 - 2012

       Amnesty International, Madrid, Spain

1. key achievements & responsibilities

• €70k total fundraised via marketing campaigns.
• Managed lead generation through online fundraising initiatives such as Member Get Member project, Yoga Campaign worth €25k, weddings worth €5k and lottery worth €10k.
• Raised additional funds of €12k per year through annual calendar distribution and a further €12k per year through online shop and royalties.
• Managed the e-commerce website creating over €12,000 in royalties fundraising.

   Brand Account Manager (B2B)                                                                                                2010 - 2011

       Pentagram, London, UK

key achievements & responsibilities

• Responsible for all brand approval for one of the largest accounts within the group, liaising consistently with multiple points of contact, ensuring complete understanding and clear communication for all relevant departments. 
• Main point of contact for over 80 countries, providing consultative advice, feedback and knowledge to international clients ensuring all marketing campaigns were being delivered on brand within deadlines, managing communication with multiple businesses and departments.
• Managed a team of 3 in-house high-performing graphic designers and dozens of external agencies, ensuring all aspects of client requests and requirements were communicated to the designers, enabling consistent surpassing of client expectations.

   Brand Account Manager (B2B)                                                                                                2008 - 2010

       Nokia, London, UK

•  BA (Hons) Advertising and Graphic Design                                                                                    2001

Buckinghamshire New University ▪ UK

•     Google Tools                                                                                                                       2016 - 2017

       Google Training

•    Accredited Home Stager                                                                                                    2019 - 2020