Joana Meira de Rezende

 With excellent interpersonal skills, I encourage teamwork, contributing to the maintenance of collaborative and healthy work environments, creating innovative, personalized and assertive solutions. Always focused on results, organized, detail-oriented and persistent, I have a leadership profile, with a strategic and analytical view of the business and negotiation skills. I develop teams, teaching, advising and providing encouraging feedback so that they can improve their individual and collective skills. “Ownership” profile. Flexible for changes and travel.

Skills: Identification of personas/target audience; Calendar management of communication and sales actions; Mkt Plans; Copywriting, content production for online and offline multichannel; Storytelling about products and services in order to create an emotional bond between the brand and the target audience; Text review; Market mapping; Construction of purchase journeys, SDR, lead qualification, opportunities and sales funnel; Account management; Maintenance of customer portfolio; CRM; Presentations and reports; Interface with partners and service providers; Definition of metrics for evaluating results; Heavy Social Midia user.

Solid experience in the commercial area of Marketing, Sales and Customer Service. 

Bachelor’s Degree in Business Administration with specialization in Marketing